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Digital Marketing Specialist

Remote:

Full Remote

Contract:

Fixed term

Experience:

Mid-level (2-5 years)

Work from:

Kenya, Egypt, Ghana, Nigeria, Angola, Guyana, Suriname, Uruguay, Brazil, Guatemala, Honduras, Costa Rica, Colombia, Panama, Argentina...

Offer summary

Qualifications:

2+ years of experience in digital marketing, Background in social media management, Experience with Meta ads and Google PPC, Proficiency in Canva for content creation.

Key responsabilities:

Manage paid ad campaigns on Meta and Google
Create engaging content for social media and ads
Oversee social media platforms and community engagement
Collaborate on influencer marketing initiatives

Project Growth Marketing & Advertising Startup https://www.projectgrowthmarketing.com/

2 - 10 Employees

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Job description

Our client, a dynamic eCommerce brand, seeks a skilled Digital Marketing Specialist to manage their online advertising campaigns, social media presence, and community engagement. This role focuses on driving performance through paid ads, creating compelling content, and managing social media platforms. If you are a creative marketer with experience in digital advertising and social media management, we encourage you to apply.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

Paid Ads Management: Handle Meta ad campaigns and Google PPC, tracking performance and optimizing for ROI.
Content Creation: Support creating engaging social media, ad copy, and graphics using Canva to support marketing campaigns.
Social Media Management: Oversee Meta platforms, including scheduling and posting content to maintain an active online presence.
Community Engagement: Monitor and engage with the online community to foster strong relationships and build brand loyalty.

Secondary Responsibilities

Influencer Engagement: Collaborate as a thought partner to determine the best direction for influencer marketing and engagement initiatives.

Qualifications

Experience

2+ years of experience managing Meta ads and Google PPC campaigns.
Background in social media management and content creation.
Previous experience with influencer engagement is highly advantageous.

Skills

Proficiency in Canva for creating graphics and visual content.
Strong written and verbal English communication skills.
Ability to analyze and track ad performance metrics to optimize campaigns.
Familiarity with community engagement strategies to foster audience growth.

Preferred Traits

Creative and proactive, with a passion for digital marketing and e-commerce.
Detail-oriented and organized, capable of managing multiple projects.
Strong collaborator who thrives in a fast-paced environment.

What Success Looks Like

Optimized Ad Performance: Successful ad campaigns on Meta and Google PPC that deliver measurable results.
Engaging Content: High-quality social media and ad content that aligns with the brand voice and resonates with the target audience.
Active Social Media Presence: Consistent and timely posting on Meta platforms, driving engagement and growth.
Influencer Strategy: Thoughtful and effective influencer collaborations that enhance brand visibility.
Community Growth: Positive and active engagement with the online community, resulting in stronger customer relationships.

Opportunity

This is an exciting opportunity to join a growing eCommerce brand and make a significant impact on its digital presence. As a Digital Marketing Specialist, you will play a key role in driving growth, engaging the community, and delivering high-quality marketing campaigns. If you are a results-driven marketer ready to take on a dynamic role, we encourage you to apply.