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Senior Field Marketing Manager (Charlotte, NC)

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
North Carolina (USA), United States

Offer summary

Qualifications:

5+ years of experience in field marketing, Life Science and Biotech industry experience preferred, Salesforce and Outreach application knowledge preferred, Strong attention to detail and communication skills.

Key responsabilities:

  • Develop and execute field marketing strategies and events
  • Manage communications and promote events across channels

Quartzy logo
Quartzy SME https://www.quartzy.com/
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Job description

Quartzy is seeking a Senior Field Marketing Manager to lead our field marketing efforts in order to engage customers (current and prospective) and suppliers in order to amplify the value of the Quartzy platform.

About You
You'll be at the forefront of our event marketing and related field marketing initiatives. Collaborating closely with our sales teams, you'll develop and implement field marketing strategies and events to support Quartzy’s growth objectives. From logistically planning customer events & vendor shows/conferences to developing and executing our own supplier shows, you'll be the driving force behind a large volume of successful events that resonate with our audience.

Why Quartzy
Quartzy is the world’s #1 lab management platform. Every day, hundreds of thousands of scientists from all over the world improve the efficiency of their research by using Quartzy. Our software combines lab resource management and eCommerce, producing unique value in this large market, returning time to researchers who can focus on their next discoveries. Our customers range from wine makers, to food/ag companies, to companies working on COVID testing and therapies. We are humbled every day to serve them. 

What You'll Do
  • Partner with Supplier management team to collaborate on and coordinate events with supplier partners
  • Develop and execute field marketing strategies and events to align with Quartzy’s growth goals
  • Deliver integrated marketing programs to drive pipeline growth and customer loyalty with customer and prospect organizations. Programs include Quartzy-led events, regional sponsorships, user groups, meetups, executive events, hands-on workshops with supplier partners, and more to to support new customer acquisition and expansion
  • Own and manage agenda, content creation, promotional materials and speaker acquisition for events. 
  • Manage communications to promote events, including email, LinkedIn, other social media etc.
  • Understand regional and industry market trends and adjust event strategy accordingly
  • Collaborate with cross-functional teams for seamless event execution
  • Cross-collaborate with other marketing channels – partner marketing, online, social, press, customer references and others to integrate field programs into customer buyer’s journey
  • Implement lead generation tactics, and an attribution reporting process to measure the number of impressions, conversion rates, and overall success of field marketing events. Analyze event data (pre/post) to measure opportunities and tailor strategies for different audience segments
  • Manage relationships with key stakeholders, including customers, partners, and industry influencers as needed.
  • Stay informed about industry best practices and continuously improve strategies based on feedback
  • Leverage Hubspot for process optimisation and results tracking
  • Budget management, expense monitoring, and reporting on field marketing activities
  • Pitch in on other areas of marketing, as needed

    • What We're Looking For
  • 5+ years of experience in field/event marketing
  • Life Science and or Biotech industry experience a huge plus
  • Salesforce and Outreach application knowledge is strongly preferred for this role
  • Strong attention to detail with excellent verbal and written communication skills
  • Willing to roll up your sleeves - we’re still a startup, and everyone pitches in to get the job done
  • Ability to navigate through ambiguity - you will know where we need to go, but recognize it won’t always be a straight path to get there
  • Fearless, outgoing, a doer, not afraid to speak out and challenge the status quo.
  • Willingness and ability to travel to events - we estimate you’ll be traveling ~60%70% of the time

    • What We Offer
  • Mission-Driven Culture - We care deeply about helping scientists advance scientific research and we hope you do too!
  • Transparency -  Weekly all company stand ups, monthly town halls, quarterly state of the start ups and anytime access to co-founders
  • Generous Time Off - Take the time you need, when you need it 
  • Internet Stipend - Quartzy provides a monthly stipend for your internet service
  • Great Gear - We’ll set you up for success with the latest tech and help you outfit your home office.
    • Does this sound like you? We'd love to hear from you.

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Event MarketingLead GenerationField MarketingMarketing StrategiesEducational OutreachHubSpot CRMSalesforceLife SciencesBiotechnology

    Other Skills

    • Detail Oriented
    • Collaboration
    • Communication
    • Analytical Skills
    Are you interested?

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