B2B Social Media Specialist - (ZR_19376_JOB)

Client Timezone: New Zealand Time Zone (NZST)

Client Overview

Step into the world of sustainable business practices with our client, a trailblazing energy management company that’s transforming how New Zealand businesses approach their energy consumption. This innovative firm is dedicated to helping small and medium-sized enterprises optimize their electricity and gas usage, resulting in significant cost savings and a reduced carbon footprint. By joining their team, you’ll be part of a mission to drive economic efficiency and environmental responsibility across the New Zealand business landscape.

Job Description

Elevate your social media career with this exciting opportunity as a Social Media Specialist for a forward-thinking energy management company. In this role, you’ll be at the forefront of shaping the digital presence of a business that’s making a real difference in the New Zealand corporate world. Your creative content and strategic approach will be key in showcasing our client’s energy-saving solutions and establishing their brand as a thought leader in the industry. This position offers a unique blend of B2B marketing, sustainability advocacy, and digital innovation. If you’re passionate about creating engaging content that resonates with business professionals and have a keen interest in green technologies, this role provides an excellent platform to make your mark in the digital marketing landscape while contributing to a more sustainable future.

Responsibilities

• Develop and implement innovative social media strategies to increase brand awareness and generate leads for our energy management solutions
  
• Create compelling, informative content for LinkedIn and other professional platforms, tailored to engage small and medium-sized business owners and decision-makers
  
• Manage and optimize the company’s LinkedIn profile, ensuring it reflects our position as industry leaders in energy management
  
• Craft engaging posts, articles, and infographics that highlight the benefits of our services and educate businesses on energy efficiency
  
• Monitor and analyze social media performance metrics, providing regular reports and insights to guide future strategies
  
• Stay abreast of social media trends and best practices in B2B marketing, continuously improving our digital presence
  
• Collaborate with the sales and marketing teams to align social media efforts with overall business goals and campaigns
  
• Engage with followers, respond to inquiries, and foster a community of energy-conscious businesses on our social platforms
  
• Identify and leverage opportunities for thought leadership content, positioning our client as experts in the energy management field
  

Requirements

• 2-3 years of proven experience in managing professional social media accounts, particularly in a B2B environment (APPLICANTS MUST SUBMIT PORTFOLIOS)
  
• Demonstrated success in growing social media presence and engagement for business-focused brands
  
• Strong content creation skills with a portfolio showcasing your ability to produce high-quality, professional content for LinkedIn and other B2B platforms
  
• Excellent written communication skills with the ability to adapt tone and style for a business audience
  
• Proficiency in social media management tools and analytics platforms
  
• Basic understanding of SEO principles and how they apply to social media content
  
• Familiarity with the energy sector or sustainability practices is a plus, but not required
  
• Ability to work independently and manage multiple projects in a remote work setting
  
• Creative problem-solving skills and a data-driven approach to content strategy
  
• Comfortable working in a fast-paced environment with the flexibility to adapt to changing priorities
  
• Ability to commit to a part-time schedule with the potential for expanded responsibilities as the company’s social media presence grows
  
• Access to reliable internet and necessary tools for content creation and management