What will you do?
In this role, you will be responsible for developing and executing strategic marketing initiatives that drive growth, foster collaboration, and generate revenue through our campaigns and sales to key verticals. As a vital member of our team, you will work closely with cross-functional teams to align messaging, develop joint value propositions, execute go-to-market strategies, and drive program execution with direct revenue impact.
Work with Sales, existing customers and partners to quickly identify opportunities in our key target verticals that align with our product and positioning to augment Magnoliaâs core messaging for a specific audience.
Act as the voice of value propositions and positioning each key vertical campaign, collaborating with Sales, Marketing, Partner Success, and Customer Success teams to ensure awareness and alignment.
Create and drive Sales enablement programs across Magnoliaâs regions to ensure that they are well-placed to execute on leads and that messaging is consistent through the entire buying process.
Build high-quality, credible content that will resonate with key buyers in our target markets to drive both short-term interest and long-term brand awareness.
Be prepared to present events (online and in person) that will connect with our audiences. The role will involve limited travel.
Partner closely with the global Campaigns and Events teams to plan content and adapt based on performance.
Provide comprehensive status reports on marketing campaigns, tracking performance against agreed-upon targets and KPIs at global and regional levels.
