• Type: Full-time, fully remote
• Visa Sponsorship: Not available
• Reports To: Director of data
• Direct Reports: SEO Manager, SEO Specialist
• Key Skills: Enterprise level or Agency experience, technical SEO, analytics, Local SEO, team management
About Rehab Media Group:
Rehab Media is dedicated to providing authoritative and engaging content within the addiction and rehabilitation space. Our suite of websites serves as trusted resources for individuals seeking information, support, and guidance on addiction treatment, recovery options, and mental health. We aim to empower our audience with the knowledge they need to make informed decisions on their journey to recovery, all while establishing our platforms as leaders in the industry.
Role Overview:
As the Content & SEO Director, you will be responsible for the overall content and SEO strategy and ensure goals and tasks align with the broader company goals. You will lead all efforts to improve organic traffic performance, conversions, and engagement, and establish our suite of sites as industry-leading.
You will work with SEO specialists, and work closely with data specialists, analysts, and other managers to execute a holistic SEO strategy..
● Create and ensure successful implementation of site content plans/strategy
● Ensure alignment with overall company strategy and goals
● Provide in-depth reporting and analytics on traffic changes and provide solutions for traffic declines
● Lead the ideation and execution of content topics across multiple sites
● Analyze processes and workflows, making recommendations for improvements (and implementing them)
● Provide ongoing mentorship and training to team
● Stay up to date with digital content, SEO, and addiction/rehab trends (including Google algorithm changes and minor updates)
● Make recommendations for and recruit new team members as needed
● Educate and provide regular feedback to team on digital content and SEO best practices (create training documents)
● Lead all SEO efforts, including on-page and technical improvements
● Find new opportunities to maximize search rankings
● Analyze RMN sites to identify key opportunities to make meaningful improvements in organic search
● Evaluate audience behavior to forecast opportunities and trends
● Lead the team to meet the organization's expectations for productivity, quality, continuous improvement, and goal accomplishment
● Maintain transparent communication, including appropriately communicating organization information through department meetings, one-on-one meetings, and email, and regular interpersonal communication
● Promote a positive company culture, leading by example to promote a positive, collaborative team environment
Requirements
● 5 years of experience leading a digital content team (preferably for multiple sites simultaneously)
● 8 years of experience in a lead SEO role, with an understanding of both on-page and technical SEO
● 3 years or move of content strategy and management experience with a heavy focus on data.
● Demonstrated ability to deliver engaging content to increase organic traffic
● Demonstrated ability to establish, maintain, and continually improve editorial and SEO processes and workflows
● In-depth knowledge of Onpage SEO, SEO Strategy, Keyword analysis, Technical - Off page - SEO and more
● Ability to interpret analytics, communicate results and formulate strategy to both executives and your team
● Proven ability to recruit, manage and lead successful teams and empower employees
● Strong understanding of user-centered content strategy principles and best practices
● Strong grasp of brand and digital marketing
● In-depth understanding of SEO planning, implementation, and performance analysis
Benefits
ClickOut Media
PermitFlow
ClickOut Media
InMotion Hosting
SAGAN
