Lifecycle marketing is an untapped, nascent program at Propel. This role provides a unique opportunity to make an immediate, outsized impact on our business while helping millions of users who deeply value our product. This role reports directly to the Head of Marketing with a clear path to upward mobility and more senior responsibility.
Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. All of our users deserve first-class experiences in their daily interactions with the social safety net and financial services. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month.
As the Senior Lifecycle Marketing Manager at Propel, you’ll focus on the end-to-end user journey strategy and lead our lifecycle marketing efforts to drive acquisition, engagement, and retention.
This role requires left and right-brain thinking — you must be experienced at (1) developing thoughtful strategy, (2) running rigorous experimentation and analysis, and (3) leading with empathy while communicating clearly with our users through compelling storytelling and expert-level channel best practices.
What you'll do
- Set the vision and strategy for lifecycle marketing. Own the end-to-end user journey strategy and craft comprehensive plans to engage with users at every stage.
- Build compelling, strategic campaigns. Lead the design, development, and execution of email, push, and in-app marketing campaigns, both one-off and evergreen to effectively communicate with our users.
- Prioritize and execute thoughtful experimentation. Propose, design, and launch experiments that drive engagement, conversion, and retention.
- Define and measure lifecycle marketing metrics. Develop reporting to illustrate the impact of growth initiatives. Bring a data-driven approach to establish goals and ensure that we are measuring, experimenting, and improving them.
- Own the lifecycle marketing tool stack. Help build our marketing tech stack to ensure we have the right tools, data, and infrastructure to communicate and measure results.
- Serve as an LCM subject matter expert. Provide consultation and best practices across the company to support cross-functional projects. Institutionalize customer comms best practices and maintain a higher bar for quality.
- Manage & collaborate with stakeholders. Work across multiple product squads, collaborating with marketing, product, design, and engineering teams. Manage competing priorities to effectively execute your strategies.
What you'll bring
- 5+ years of B2C lifecycle marketing experience with a proven track record of driving retention, revenue and LTV results
- Extensive experience building end-to-end mobile lifecycle marketing strategies across multiple channels (email, push, SMS, etc.), from conceptualization to measurement.
- Expertise in A/B testing, segmentation, and personalization to enhance user engagement and retention
- Strong proficiency in Braze. Experience with Customer.io, Iterable or similar MAP/CEPs are acceptable. SQL, Amplitude, MMPs (like Appsflyer or Branch), Figma, and Excel modeling are also highly desired.
- Experience working cross-functionally with PMs, marketing, engineers, and designers in a fast-paced environment and managing competing priorities
- Excellent communication and presentation skills, capable of conveying complex strategies and results to stakeholders at all levels
- Curiosity: you’re always looking for new ways to find solutions to complex problems.
What we offer
- Work that has a direct, tangible impact on our users and the business
- A get-stuff-done culture that is also fun and caring
- Wide latitude to execute on your strategic vision with opportunities for upward mobility
- A remote-first working environment with headquarters in Brooklyn and a satellite office in Salt Lake City.
- Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC-based startups at our stage. Additionally, pay is not determined based on location. The salary range for this position is $160,000 - $190,000, depending on experience.
More About Propel
We believe that Americans with limited income deserve modern, respectful, and effective experiences around their government benefits and money. Unfortunately, the status quo often fails to treat them as first-class citizens in their daily interactions around the social safety net and financial services. The tech industry hasn’t pulled its weight in solving the problems faced by low-income Americans.
Propel’s mission is to change that. We’ve built Providers, the single most popular app in the country built specifically for low-income Americans. Over 5 million families each month use Providers to seamlessly manage their government benefits (programs like SNAP, commonly known as food stamps), conduct their banking, and save and earn money. Providers has been recognized by the White House, featured on the front page of the NYTimes, and carries over 800,000 five-star reviews.
Propel is a for-profit, venture-backed company that holds its social mission at its core. We’re proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorgan Chase, Kevin Durant, Serena Williams, and Nas.
Join us, and let's build something amazing together!
