About PosiGen Channel:
Join the Solar For All Revolution! At PosiGen, we are passionate about providing money saving solar and energy efficiency solutions for people of all income levels. We are seeking an organized, energetic, and results-driven B2B marketer to join our Channel Partner team.
The Channel Partner team at PosiGen celebrates solar and energy efficiency by providing access to clean energy for all communities through high-quality, vetted, and established solar installers. We are dedicated to cultivating outstanding programs and partnerships that empower our channel partners to advance our mission of "Solar for All".
Job Summary:
The B2B Content Marketing Specialist will play a key role in crafting, coordinating, and executing our content and social marketing efforts to increase engagement with solar pros and other key audiences. This role will focus on blog creation, developing marketing collateral (flyers, case studies, newsletters), and leading LinkedIn and other campaigns and strategies targeted at B2B growth. Candidates with experience in SalesForce and/or HubSpot will thrive in this position, especially if they bring a startup, growth mindset.
While this position can be US-remote, we strongly prefer candidates located in one of our areas of operation: New Orleans, LA; Houston, TX; Salt Lake City, UT; Philadelphia, PA; and the surrounding Northeast region (NJ, CT, MA, RI, NH).
This position is only open to remote candidates legally authorized to work in the United States and residing in the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, MA, MI, MS, NC, NH, NJ, NY, OH, PA, RI, SC, TN, TX, UT, & VA.
Essential Job Functions
- Content Creation: Develop and produce engaging B2B content, including blog posts, case studies, whitepapers, flyers, and other marketing materials that highlight the benefits of our solutions and engage contractor audiences.
- Newsletter Compilation: Curate and compile regular B2B newsletters that deliver value to our audience, maintain high engagement rates, and drive continued interest in our brand.
- Social Media Campaigns: Lead targeted growth marketing campaigns on LinkedIn, utilizing LinkedIn Promo, InMail, and other social tactics to drive awareness and engage with key B2B audiences.
- B2B Growth Marketing: Execute and track social media strategies aimed at growth, leveraging data insights to optimize campaign performance.
- SalesForce & HubSpot Management: Use SalesForce to manage campaign data, monitor marketing interactions, and assist in tracking content engagement metrics. Experience with HubSpot is a plus, especially for automation and additional CRM integrations.
- Contractor Engagement. Tailor content and messaging to resonate with contractors in the solar or renewable energy space, enhancing relationships and improving engagement with our network.
- Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to align messaging and ensure a cohesive brand experience across all channels.
- Other duties as assigned.
Competencies
- Proven experience in creating blog posts, case studies, marketing flyers, and other sales-driven content.
- Hands-on experience managing LinkedIn B2B growth campaigns, including InMail and other targeted outreach strategies.
- Moderate experience with SalesForce; familiarity with HubSpot is a plus.
- Startup experience is highly valued, especially in a fast-paced, agile environment.
- Experience in a heavily matrixed corporate environment is a plus.
- Strong communication skills and the ability to translate complex concepts into clear, engaging content.
- A strategic mindset with a strong understanding of digital marketing metrics and how to use data to drive decision-making.
Education/Experience
- 3+ years of B2B marketing experience required.
- 2+ years of experience in content marketing, preferably with contractor engagement or solar/renewable residential energy sector experience.
Physical Demands
The physical requirements outlined are essential for performing the core duties of this role.
- Primary responsibilities involve regular speaking, listening, standing, walking, using hands to handle or feel objects, and reaching with arms.
- Occasionally, the role may require sitting, climbing, balancing, stooping, kneeling, crouching, or crawling. Employees must be able to frequently lift and move objects weighing up to 10 pounds and occasionally up to 40 pounds.
- Vision requirements include the ability to focus at close and long distances, distinguish colors, maintain peripheral awareness, perceive depth, and make precise focus adjustments.
EEO Statement
PosiGen is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, protected veteran status or any other factor protected by applicable federal, state, or local laws. Individuals who require reasonable accommodations under the Americans with Disabilities Act in order to participate in the search process should notify the Office of Human Resources.
