Lifecycle Marketing Manager

Who We Are

In today’s work environment, employees use a myriad of devices to access IT applications and data over multiple networks to stay productive, wherever and however they work. Ivanti elevates and secures Everywhere Work so that people and organizations can thrive. 

While our headquarters is in the U.S., half of our employees and customers are outside the country. We have 36 offices in 23 nations, with significant offices in London, Frankfurt, Paris, Sydney, Shanghai, Singapore, and other major cities around the world.

Ivanti’s mission is to be a global technology leader enabling organizations to elevate Everywhere Work, automating tasks that discover, manage, secure, and service all their IT assets. Through diverse and inclusive hiring, decision-making, and commitment to our employees and partners, we will continue to build and deliver world-class solutions for our customers. 

Our Culture - Everywhere Work Centered Around You

At Ivanti, our success begins with our people. This is why we embrace Everywhere Work across the globe, where Ivantians and our customers are thriving. We believe in a healthy work-life blend and act on it by fostering a culture where all perspectives are heard, respected, and valued. Through Ivanti’s Centered Around You approach, our employees benefit from programs focused on their professional development and career growth. 

We align through our core values by locking arms in collaboration, being champions for our customers, focusing on the outcomes that matter most and fighting the good fight against cyber-attacks.  Are you ready to join us on the journey to elevate Everywhere Work? 

Why We Need You!

We are seeking a talented customer and partner communications manager to join the Ivanti Lifecycle Marketing team to develop transactional and post-sale communications for our customers and partners.

Transactional communications are a critical part of the customer and partner experience at Ivanti. They deliver information about products and services and serve to cultivate and nurture strong relationships with our existing customers and partners to maximize retention, drive expansion, and enhance client loyalty.

The ideal candidate will have a balance of excellent writing skills and strong project management skills, with a desire to ensure customers and partners have a seamless and positive experience with Ivanti. You should be detail-oriented and adept at communicating in writing and verbally with stakeholders of all levels.

This role requires a proactive approach to planning, strong communication skills, and a commitment to following processes. You are highly collaborative and able to both partner with and influence cross-functional teams while continuously gathering customer & partner insights to refine and improve our approach.

You will exercise extremely high judgment in narrow timeframes, inject logic and care into communications, and ensure content meets the highest standards in a fast-paced and often ambiguous environment. The ideal candidate will feel comfortable assuming end-to-end ownership, developing communications strategies to achieve business objectives, the execution of communications tactics, and delivering measurable impact and results from communications initiatives.

This role is one of the best ways to get exposure to our broad portfolio of products, the many parts of our business and understand the inner workings of Ivanti.

About The Team

The Ivanti Marketing and Customer Success organization supports all aspects of the customer journey, from initial awareness to purchase, adoption, expansion and renewal ensuring our customers maximize the value of their solutions to drive meaningful business outcomes. As an integral part of the go-to-market team we collaborate with Ivantians across the organization to create more precise engagement with our customers. By creating an exceptional experience at every touchpoint of the customer lifecycle, we help our customers enable and secure, flexible Everywhere Work.

What You Will Be Doing

• Coordinate all activities related to transactional, product-specific, engineering, support, financial or legal type communications, following established processes.
• Maintain and refine programmatic email campaigns that support onboarding, adoption or renewal phases of the customer journey.
• Collaborate with stakeholders to understand business, customer and partner experience objectives, translating requirements into a clear, concise and compelling communications strategy.
• Draft all communication copy to ensure that it meets the communications objective, resonates with the customer audience and is versioned for the partner audience, applying the appropriate call to action for each audience.
• Possess advanced judgment and discretion related to communications, asking the right questions, solving problems, and determining the best path forward.
• Identify the targeting criteria to ensure that every affected customer and partner receives the notification. Communicate the number of accounts reached and gaps.
• Confidently engage in meetings and presentations to large audiences.
• Develop and orchestrate complex communications and change management plans for a variety of projects, from company acquisitions to pricing changes.
• Complete all steps to make customer- and partner-facing employees aware of communication.
• Edit and refine draft communications that are customer-facing or have customer impact, including from other teams as needed.
• Work closely with execution teams to ensure the communication requirements and design are properly built and orchestrated as expected.
• Perform final reviews and approvals before deployment.
• Manage your projects from start to finish, including timelines, deliverables, conflict resolution, and stakeholder approvals.
• Maintain up-to-date documentation of communications, requirements documentation, and processes for future reference and audit purposes.
• Establish goals and Key Performance Indicators for all communications. Measure and report on the effectiveness of email campaigns to stakeholders, focusing on key metrics such as reach, open rates, and click-through rates.

To Be Successful in The Role, You Will Have

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Prior experience in communications, corporate marketing, customer marketing, or public relations with a focus on existing customers OR partner marketing.
• Prior experience managing projects and operating under tight timeframes.

Roadmap for Success

**Key Milestones for the Role:**

• **First 90 Days:**

- Acquire a deep understanding of the processes for developing transactional communications.

- Familiarize yourself with Ivanti's key product pillars and value propositions.

• **First 6 Months:**

- Execute transactional communications with precision and excellence, ensuring alignment with brand standards.

• **First 12 Months:**

- Successfully manage and optimize multiple transactional email campaigns for customers and partners, receiving positive feedback from internal stakeholders.

- Lead the updating and enhancement of a programmatic email sequence in the "own" phase of the customer lifecycle for improved customer engagement.

Our Employer Commitment

This job posting will remain active until a qualified candidate is identified.

At Ivanti, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Ivanti believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

If you require special assistance for the best interview experience, please contact us at recruiting@ivanti.com.

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