Director, B2B Marketing, Health Solutions

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Get to Know the Opportunity:

We are seeking a strategic and dynamic Director of B2B Marketing to lead marketing efforts for Voya’s Health(Employee Benefits) and Health Account Solutions businesses. This leader will play a critical role in driving growth by aligning marketing initiatives with the strategic priorities of these businesses in support of employees choosing and utilizing their workplace benefits and savings. The Health business includes our comprehensive employee benefits offerings, while Health Account Solutions encompasses HSAs, reimbursement arrangements, premium billing, and an integrated digital experience.

Reporting to the VP of Workplace Solutions B2B Marketing, this role will act as a strategic consultant to business stakeholders, proactively translating business needs into innovative, results-driven marketing strategies.

The Contributions You'll Make:

• Strategic Alignment: Collaborate with business leaders to ensure marketing strategies and initiatives align with the growth priorities of Voya’s Health and Health Account Solutions businesses.
• Integrated Marketing Leadership: Develop and execute B2B marketing strategies targeting employers, intermediaries, and other stakeholders to enhance engagement, differentiation, and retention.
• Workplace Benefits Strategy: Align marketing efforts to support a holistic workplace benefits approach, helping employees better understand and utilize their health benefits and savings options.
• Innovative Campaign Development: Oversee the creation and execution of targeted, data-driven campaigns across digital, social, content, and traditional channels to achieve measurable results. This includes development of value propositions and corresponding message architecture.
• Consultative Partnership: Act as a strategic consultant to business stakeholders, identifying opportunities to strengthen market presence and drive business growth through creative and tailored marketing solutions.
• Team Leadership: Build, inspire, and develop a high-performing marketing team, fostering a collaborative, innovative, and results-oriented culture.
• Cross-Functional Collaboration: Partner with Product, Sales, Communications, Customer Experience, and Analytics teams to deliver seamless and impactful marketing initiatives.
• Customer-Centric Innovation: Leverage insights from customer feedback, analytics, and industry trends to inform strategy and enhance the myVoyage digital experience and related offerings.
• Metrics & Insights: Define KPIs and leverage analytics to measure and optimize the impact of marketing initiatives. Continuously refine strategies based on performance data.
• Research Agenda: Set a strategic research agenda to enable business strategy. Define the research brief and oversee execution, VOC surveys, user testing, campaign testing, etc.

Minimum Knowledge & Experience

• Industry Expertise: 5+ year's experience in employee benefits, health accounts (HSAs, FSAs, HRAs), premium billing, and digital tools for benefits utilization.
• Marketing Leadership: Proven success in leading B2B marketing initiatives, including campaign strategy, execution, and measurement.
• Strategic Thinking: Ability to connect business objectives with marketing strategies to drive growth and customer engagement.
• Team Management: Experience building, leading, and mentoring high-performing teams in a collaborative and fast-paced environment.
• Digital Marketing: Proficiency in leveraging digital tools, data, and analytics to drive customer engagement and improve the digital benefits experience.
• Communication Skills: Exceptional written and verbal communication skills, with the ability to effectively present strategies and results to executive leadership.
• Cross-Functional Collaboration: Experience working across multiple business lines to deliver cohesive and aligned marketing strategies.
• Education: Bachelor’s degree in marketing, business, or a related field; advanced degree preferred.

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Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Tuition reimbursement up to $5,250/year
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.