Analytics & Data Strategist

Ignite Visibility is a fast-growing and award-winning digital marketing agency at the innovation of creativity, technology, and data within the national to local digital marketing space. At Ignite Visibility data drives everything we do. We thrive on uncovering insights that fuel innovative marketing strategies and measurable success. Our team is passionate about leveraging analytics to solve complex challenges and deliver real impact. We’re looking for a detail-oriented and forward-thinking Marketing Analytics & Data Strategist to play a key role in optimizing marketing efforts through data-driven decision-making.

Primary Responsibilities

• Architect, implement, test & QA cohesive tracking solutions within Google Tag Manager to enable data portability across platforms, primarily, but not limited to Browser to Ad Platforms, Server-Side Ad Platform tracking, and offline conversion portability. 
• Construct and troubleshoot online user tracking & data collection of front-end website actions (online form submissions, shopping cart checkout, call tracking, etc.)
• Collaborate with internal and client teams to define project scopes and troubleshoot solutions providing stakeholders with clear, concise communication throughout the process. 
• Provide specifications for internal teams and client developers to enable required data collection, data stream and data object access
• Develop data strategy and insights

Required Skills

• Demonstrated experience implementing tracking solutions for analytics & advertising platforms (e.g. Google Ads, Meta Ads etc.) 
• Strong understanding of REST-oriented API’s
• Google Tag Manager experience (or equivalent tag management platform such as Tealium, Launch et al.) 
• Knowledge of Google Analytics 4 Event tracking solutions
• Google Ads API experience
• Facebook Ads Conversion API experience
• Experience handling Server-Side data portability implementations 
• Google Analytics Measurement Protocol API experience
• Experience with ecommerce platforms (Shopify, WooCommerce, Magento)
• Experience writing and troubleshooting JavaScript
• Strong written communication skills

Nice to Have Skills

• Experience with ETL tools and data pipelining services 
• Experience with CDP server-side portability integrations (e.g. mParticle, Tealium) 
• Experience with no-code API integration tools (e.g. Zapier)
• Experience with cloud-based data warehouses data ingestion (e.g. Google BigQuery)
• Experience configuring data visualization platforms (e.g. Looker Studio, Tableau)
• Python & SQL programming skills

Benefits

• Competitive salary base + comprehensive benefits and commission opportunities
• Employee advancement and clear growth potential
• Company-sponsored professional development opportunities 
  

Why Ignite Visibility?

• The opportunity to grow and build a long-term career with us
• Top-Tier Franchise Marketing Supplier by Entrepreneur Magazine (2018-2024)
  
• A collaborative environment focused on client success and career development
• Fully remote workforce
• Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
• Named Fastest-Growing Private Companies in San Diego (2016-2022)
• Named Best Places to Work in San Diego 2017, 2020
• Named Inc 5000 Fastest Growing Companies 2017-2024

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. In addition, duties, responsibilities, and activities may change with or without notice

Location

Compensation$85,000 - $110,000 based on technical expertise