Digital Marketing Manager for a Business Consulting Agency in Australia (Home Based Part Time)

Social Media Strategy & Management

• Develop and execute creative social media strategies aligned with Dynamic Unicorns' ethos of "Do you in business."
  
• Manage content calendars, schedule posts, and actively engage with the community on Facebook, Instagram, LinkedIn, and Skool.
  
• Monitor trends to adapt strategies for maximum engagement and growth.
  
• Grow social media followers.
  

Content Creation & Branding

• Create compelling, on-brand content for social media, email campaigns, and the website.
  
• Produce/edit video content, blog posts, and downloadable resources to educate the community (free and paid).
  
• Maintain brand consistency across all marketing channels.
  

Community Engagement & Growth

• Collaborate with the director to manage and grow the Skool community through engagement and discussions.
  
• Develop and implement initiatives to drive participation, retain members, and provide value.
  
• Respond to comments, messages, and inquiries promptly and professionally.
  

Marketing Campaign Execution

• Plan and execute organic and paid marketing campaigns to boost awareness and conversions.
  
• Monitor campaign performance and refine strategies for optimization.
  
• Coordinate potential influencer collaborations, partnerships, and outreach.
  

Email Marketing & Automation

• Design and execute on-brand email campaigns to nurture leads and build subscriber relationships.
  
• Develop automated workflows for lead generation, onboarding, and engagement.
  
• Analyze campaign data and recommend improvements.
  
• Analytics & Reporting
  
• Track KPIs across all marketing channels and provide actionable insights.
  
• Prepare reports on campaign performance, audience growth, and engagement trends.
  
• Leverage data to inform future strategies.
  

Website & SEO Management

• Collaborate with the director to optimize the website for conversions and align it with marketing campaigns.
  
• Implement SEO strategies to improve visibility and user experience.
  
• Regularly update website content to keep it fresh and engaging.
  

Project Management & Collaboration

• Work closely with the director to align marketing efforts with business objectives.
  
• Identify new opportunities for growth and engagement proactively.
  
• Ensure timely delivery of projects.
  

Event Promotion & Launch Support

• Develop marketing plans for events, webinars, and community challenges.
  
• Support service launches with strategic promotional efforts.
  
• Ensure cohesive promotion across platforms for maximum impact.
  

Continuous Learning & Innovation

• Stay updated on the latest marketing trends, tools, and best practices.
  
• Introduce innovative marketing approaches and experiment with fresh ideas.
  
• Adapt strategies to the evolving digital landscape.