Senior Director, Digital Operations & Strategy

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary: 

Blavity Inc. is looking for a Senior Director, Digital Operations & Strategy.This position leads the end-to-end strategic direction of branded and non-branded production across Blavity.com, 21Ninety, Travel Noire, and Home & Texture properties. The Senior Director of Digital Operations & Strategy will lead and set creative vision for branded campaigns, working closely with Editorial and Client Services to create best in class custom content for our partners. They will oversee our Editorial teams, allowing them to create quality content that is engaging, increases reader loyalty, and drives values to our audience. 

This role will report directly to the Vice President, Digital Operations & Business Strategy. 

Responsibilities: 

• Lead the ideation, development, and execution of multi-channel branded campaigns
• Oversee the creation and optimization of organic content strategies across various digital properties
• Drive innovation in digital storytelling and content formats while maintaining brand consistency
• Collaborate with Client Services and Sales teams to come up with the best possible creative solutions to maintain and grow client relationships during production
• Represent Blavity on client meetings to build and grow client relationships during long term custom content partnerships
• Own approvals for creative assets and campaign deliverables.
• Collaborate with senior leadership to develop organic content strategy that aligns with our brands’ mission and business objectives
• Collaborate with cross-functional teams (audience development, data, engineering, creative operations etc.) to produce quality and engaging content
• Improve existing content production workflows by integrating new tools or technology that will increase operational efficiency 
• Leverage platforms such as Tableau and GA4 to analyze content performance and make data driven strategic shifts
• Report regularly on performance highlighting wins and areas of improvements
• Identify new content opportunities consistently to stay on top of trends while also driving performance 

Qualifications: 

• Education: Bachelors in Business Management, Economic, Communications or Marketing  
• Required Experience: 
  • 8+ yrs in at a digital agency role or digital media company
  • Significant experience creating marketing/advertising campaigns from developing vision, to the message platform, to overseeing production on-time and on-budget
• Preferred Experience:
  • 5+ yrs managing people/teams
• Technologies: Fluent in Microsoft Office, Google Suite, Asana, and/or comparable project management suite
• Additional Qualifications:
  • Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
  • Comfort with ambiguity and a proven love for transforming unorganized/complex data into rigorously structured, insight-oriented solutions
  • High-energy, company-first, positive attitude; must be motivated to work hard in a fast-paced environment
  • Excellent communication and analytical skills; outgoing and sociable; willing to wear multiple hats 
  • Naturally detail-oriented, with an obsessive need to document and communicate findings
  • A healthy appreciation of GIFs and Black culture

Details: 

• This is a fully remote, U.S.- based role. Occasional travel may be required. 
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work in 100% alignment with the Eastern Time Zone. 
• The annual salary range for this role is $150,000 - $165,000.

To apply, please submit your resume and cover letter online at BlavityInc.com/Careers.

Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.  

Blavity is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

Jazz SEO Description (160 characters limit)

The Senior Director, Digital Operations & Strategy owns strategic content direction across Blavity properties and creative vision for branded campaigns.