Senior Director-Technology Growth Marketing

Summary

Cognizant is seeking an SD of Technology Growth Marketing to drive awareness for our technology capabilities and help originate new opportunities for our Software and Platform Engineering Service Line. This critical role will have an immediate impact on the organization serving as a catalyst to combine aspects of messaging and positioning with branding and capability-awareness generation.

Responsibilities

• Develop marketing strategies in close alignment with service line leadership for key technology areas including AI Data and Analytics Cloud IoT.
• Maintain a strong grasp of technology developments buyer personas our GTM and competitive dynamics. Be the go-to marketing partner for the service line leadership team.
• Develop and lead globally coordinated go-to-market plans for Cognizant SPEs key offerings from strategic messaging to compelling pragmatic content and executive events that stand apart in a noisy marketplace.
• Guide content strategy and thought leadership conceptualization across digital and experiential mediums that intrigue audiences while conveying distinctiveness.
• Identify emerging best-in-class ways to package content and engage different buyer personas. Own website content in all technology areas world-wide.
• Devise integrated marketing programs and optimize investments for opportunity generation in key technology areas. Interlock with regional and vertical field marketing teams and ensure awareness and understanding of service line offerings among field marketing teams.
• Lead the introduction of new products and services in collaboration with product teams and other marketing contributing functions including Branding Communications Web PR Social.
• Maintain market and competitive intelligence on tech shifts and evolving client adoption patterns to continuously refresh and simplify our narrative.
• Success will be measured by the ability to understand business goals refine messaging and use the right marketing mix to accelerate and grow pipeline and help our sales teams win.