Marketing Automation Specialist

Global University Systems (GUS) is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications. GUS delivers a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions– whether on campus in Europe, North America, or even in their own home – they’re joining a network of 80,000 students worldwide.

Position:

We are looking for a highly skilled Marketing Automation Specialist to join our dynamic marketing team. The ideal candidate will have a deep understanding of marketing automation platforms and a proven track record of creating, managing, and optimizing automated marketing campaigns. You will be responsible for developing and implementing strategies that drive engagement, lead generation, and customer retention through automated marketing processes. You will also be responsible for analyzing campaign performance, generating reports, and making data-driven decisions to improve future campaigns. The successful candidate will be detail-oriented, tech-savvy, and have a passion for staying up-to-date with the latest marketing trends and technologies. If you are a strategic thinker with a knack for problem-solving and a desire to make a significant impact on our marketing efforts, we would love to hear from you.

Responsibilities

• Create, manage and optimize marketing automation platforms and campaigns.
• Analyze campaign performance and generate reports and make data-driven decisions to improve campaigns.
• Monitor and maintain data quality within the marketing database.
• Segment audiences and tailor campaigns accordingly.
• Provide training and support to team members on marketing automation tools.
• Identify opportunities for process improvements.
• Ensure compliance with data protection regulations.
• Manage lead scoring and nurturing processes.
• Develop and maintain documentation for marketing automation processes.
• Assist in the development of marketing strategies and plans.
  
  

Requirements:

• 3+ years of experience in marketing automation.
• Proficiency with marketing automation platforms (e.g., Pardot, Marketing Cloud).
• Strong analytical skills and experience with data analysis tools.
• Experience with CRM systems (e.g., Salesforce).
• Knowledge of email marketing best practices.
• Familiarity with HTML/CSS for email template creation.
• Ability to manage multiple projects simultaneously.
• Experience with A/B testing and campaign optimization.
• Understanding of lead scoring and nurturing processes.
• Knowledge of data protection regulations (e.g., GDPR, CCPA).
  
  

Other information:

We acknowledge receipt of your resume for a position at Global University Systems and sincerely appreciate your interest in our company.

We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.