Mobile Marketing Manager

Contemporary Staffing Solutions (CSS) seeks an experienced and driven Principal for SMS and Chat Marketing to lead strategic marketing initiatives. This permanent, remote position is starting at $105,000/year! This role is critical for managing our online chat and SMS channels, with a primary focus on customer engagement and portfolio retention. The ideal candidate will possess a strong blend of marketing acumen, CRM expertise, operational skills, and leadership. They should be detail-oriented with a deep understanding of SMS marketing nuances, including campaign optimization, data-driven decision-making, and managing customer relationships across multiple touchpoints.

Key Responsibilities:

• Lead the strategy, execution, and forecasting of marketing campaigns for SMS and chat channels to drive customer retention and improve conversion rates across product offerings.
• Collaborate cross-functionally with internal teams, including finance, analytics, sales, and technology, to enhance campaign performance and lead quality.
• Manage marketing operations within SMS and chat platforms, ensuring efficient segmentation, targeting, and compliance with relevant regulations.
• Develop and implement innovative solutions to optimize customer engagement through a "test, measure, and refine" methodology.
• Monitor, analyze, and report on campaign performance, providing actionable insights and presenting key findings to executive leadership.
• Define and manage key metrics, packaging them into clear dashboards and reports to measure and improve channel performance.
• Drive continuous process improvements and ensure alignment with sales and marketing goals to achieve superior business outcomes.

Qualifications:

• Bachelor's degree in marketing or a related field.
• 5+ years of experience in digital marketing, specifically with consumer-focused SMS and chat campaigns.
• Proven experience with marketing automation platforms, ideally Salesforce Marketing Cloud.
• Strong track record of successful marketing strategies and revenue-driving campaigns.
• Excellent project management skills with the ability to juggle multiple priorities in a fast-paced environment.
• Outstanding communication and collaboration skills, with experience working closely with senior leadership and cross-functional teams.
• Familiarity with data analysis and reporting tools, with an ability to derive actionable insights from metrics.

Contemporary Staffing Solutions (CSS) has been a leading provider of contract, temporary, temporary-hire & direct hire solutions. We began as a staffing agency and evolved to a national provider of workforce management solutions with a niche recruitment focus in Accounting & Finance, Call Center & Office, Human Resources, Sales & Marketing, & Information Technology. To learn more about CSS, visit our website: www.ContemporaryStaffing.com.