About the Company
Through the work that we do, the team at Deciphex helps pharma to accelerate the process of essential drug development and helps patients to get timely and accurate diagnosis.
Founded in Dublin in 2017, Deciphex has scaled rapidly to a team of over 190 people and counting who are providing software solutions to address the pathology gap in research pathology and clinical areas. We have offices in Dublin, Exeter, Oxford, Toronto and Chicago and are expanding our team throughout the world.
We are software developers, clinical specialists, AI engineers, operations professionals and so much more, all working as one team to support our customers and patients. Our team culture is built on trust. We give our team the space they need to deliver results and the environment to ensure they can enjoy doing it.
We are looking for highly motivated individuals who are excited to take on challenges and value making a difference in their day-to-day work. This is a unique opportunity to make a difference in the emerging Digital Pathology field.
Read more about Deciphex here and more about our incredible team on our Careers Page here
About this role
We are seeking a highly skilled and motivated Strategic Marketing and Pricing Manager to join our dynamic team. This role requires an individual with extensive experience in marketing, strategic pricing, and a strong understanding of the UK healthcare sector, including the NHS procurement process and the private pathology market.
Responsibilities:
Strategic Marketing
- Develop and execute marketing strategies to position our services effectively in the NHS and private pathology sectors.
- Analyze market trends, competitor activities, and customer needs to identify opportunities for growth and differentiation.
- Lead the creation of targeted marketing campaigns to engage key stakeholders, including NHS procurement teams, private healthcare providers, and corporate clients.
- Build and maintain strong relationships with relevant industry partners and networks to enhance market presence.
Pricing Strategy
- Develop and implement competitive pricing strategies that align with the organization's objectives and market dynamics.
- Conduct in-depth analysis of market pricing structures, cost data, and revenue forecasts to support strategic decision-making.
- Ensure pricing models comply with NHS frameworks, private healthcare regulations, and contractual obligations.
- Collaborate with cross-functional teams to optimize pricing for new services and products, ensuring value for both the organization and customers.
Market Engagement & Business Development
- Serve as the primary marketing liaison with NHS procurement teams and private pathology stakeholders.
- Identify and secure new business opportunities through strategic partnerships and tailored service offerings.
- Represent the company at industry events, conferences, and forums, showcasing expertise in pathology services.
Performance Analysis
- Monitor and report on the effectiveness of marketing initiatives and pricing strategies using key performance indicators (KPIs).
- Provide insights and recommendations to senior management to drive continuous improvement and growth.
Required Skills and Experience:
- Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field. A Master’s degree is desirable.
- Minimum of 5-7 years of experience in marketing and pricing roles within the healthcare sector.
- Proven expertise in NHS procurement processes, including frameworks, tenders, and contractual negotiations.
- Experience in the private pathology market, including knowledge of client segmentation and service models.
- Strong analytical skills and proficiency in financial modeling and pricing tools.
- Excellent communication and negotiation skills, with the ability to engage stakeholders at all levels.
- Strategic thinker with a track record of implementing effective marketing campaigns.
- Proficient in using CRM and marketing automation platforms.
Personal Attributes
- Results-oriented with a focus on delivering measurable outcomes.
- Collaborative team player with strong interpersonal skills.
- Highly organized and able to manage multiple priorities in a fast-paced environment.
- Innovative mindset, eager to explore new approaches to market engagement and pricing strategies.
What are the benefits of working with Deciphex?
- Competitive salary with performance based annual increments.
- Healthcare benefits
- Competitive annual leave
- A true sense of meaning in your work by contributing to better patient outcomes.
- The opportunity to work alongside a world-class high performing team in a hyper-growth startup environment.
- A chance to work on exciting,challenging and unique projects.
- Regular performance feedback and significant career growth opportunities.
- A highly collaborative and supportive multi cultural team.
Deciphex is an equal opportunities employer and we are committed to the principle of equality. All qualified applicants will be considered for employment without regard to age, race, religious beliefs, political views, gender identity, affectional or sexual orientation, national origin, family or marital status (including pregnancy), disability, membership of the travelling community or any other classification protected by applicable law.
