About Us
Snif is setting the new standard in fine fragrance. The search for high-quality scented products should be simple, accessible, and fun. We bring our customers what they want to smell and develop new, unexpected ways for them to incorporate fine fragrance into their daily routines.
Every scent we develop is designed to be an immersive experience. From the name, packaging design, and creative campaigns to someone’s first spray, we want them to see and smell the quality behind every release. Our formulas are always made with top-shelf ingredients and are genderless, non-toxic, vegan, and cruelty-free.
Snif products are sold on our DTC site www.snif.co and can also be found at Ulta Beauty and Target. We’ve been featured across notable press outlets including, Forbes, Fast Co., WWD, Vogue, Allure, Cosmopolitan, NY Mag, Harper’s Bazaar, and more. Additionally, we’re backed by some of the most revered investors in the consumer goods space.
We’re a lean team that’s expanding quickly, and we’re looking for someone who believes in our vision to shift the way people experience scents.
The Role:
Creative marketing activations and partnerships are core to the Snif brand. As the Partnerships & Activations Marketing Manager, you will play a critical role in Snif’s marketing strategy and growth. You will support planning, execution, and tracking across key initiatives including influencer strategy and relationships, product seeding, sampling, events, and public relations.
This role requires an individual who is motivated to problem-solve, build relationships, and think creatively. This is someone who thrives on collaboration and isn’t afraid to try something new. Additionally, this individual brings incredible structure and organization to the team in order to bring these big ideas to life.
The Partnerships & Activations Marketing Manager will report directly to our Director of Customer Acquisition and Partnerships and will work closely with our teams across marketing, creative and brand, retail, and product.
While we are based in New York City, we operate as a fully remote team. Job may require travel ~10-15% of the time depending on business needs and event calendars.
What You'll Do:Define go-to-market strategies for new product launches, as well as sustaining on-going growth of our portfolio across channelsLead Snif’s creator and affiliate marketing efforts. This includes owning Snif’s product seeding program, affiliate platforms, press kits, paid posts, whitelisting, and moreOwn planning and execution of in-person activations for the Snif brand, including VIP events, editor engagement, and community pop-upOwn reporting for growth initiatives, aggregating data and insights across sources to identify key areas of opportunitySupport Snif’s partnerships and collaborations including sourcing, pitching, communication, and meeting preparationSupport Snif’s PR strategy including pitches, product sends, interviews, and moreGrow Snif’s offline marketing efforts including events, sampling, and OOHProvide support for additional business and marketing needs.What You'll Bring: 2-3 years of work experience; agency or brand experience preferredYou are someone who can “do it all” across marketing - you can dive into data analysis, expertly plan an event, and build relationships with brand collaboratorsStrength and rigor in navigating ambiguity. You’re a self-starter and a team playerEagerness to roll-up your sleeves with a “figure it out” mentality Strong communication skills and professionalism. You can confidently and kindly lead a meeting with talent and brand partnersNext-level time management and organization skills. You are a pro at taking an idea and owning it until completionGenuine excitement for the creator economy and world of influencer marketing. You love to spend time online keeping up with the latest trendsStrong awareness and experience using Instagram, TikTok, and YouTubeAbility to quickly understand Snif’s brand and voice, and translate this into our strategy and interactionsEye for up-and-coming trends and concepts to inform how and where to strategically place our products onlineAdvanced proficiency in Excel, Powerpoint, and Google SuiteYou are curious, innovative, and constantly seeking ways to make an end result or process the best it can beAbility and desire to thrive in a fully remote team environment You want (perhaps even need) the excitement, grind, and freedom that comes with an early-stage and fast growing startupBonus Points: Proven success at a fast-paced start-up, extra bonus points if in the beauty industry Experience with influencer affiliate platforms (Impact, ShopMy, etc.) Event planning and execution experience What You'll GetBe part of a fast-growing company with an awesome missionHighly competitive salary and equity so you’re a part of the Snif familyAn opportunity for growth and ability to widen your role and responsibilitiesMedical, Dental and Vision healthcare insurance401K Retirement Plan with company matchingPaid Parental Leave Flexible vacation and PTO policyIndustry-leading well-being and mental-health benefits Virtual and remote work as well as work-from-home setupSnif Product on us!Snif is an equal employment opportunity employer to all employees and applicants for employment. We celebrate people from all backgrounds. If you’re driven by our mission, we’d love to hear from you! Email us at hello@snif.co
