Growth Marketing Manager

Description

Company Overview
 

HealthStream is the leader in healthcare workforce solutions. We help organizations work better by helping their people work smarter.
 

HealthStream provides the leading learning, clinical development, credentialing, and scheduling applications delivered on healthcare’s #1 platform. We streamline everyday tasks while improving performance, engagement, and safety – fostering a workplace where people flourish, and care thrives.

Why Join Us

At HealthStream, you’ll have the opportunity to make a meaningful impact on the future of healthcare by collaborating with a team of talented professionals dedicated to innovation and excellence. We offer competitive compensation, comprehensive benefits, and a supportive work environment where creativity and collaboration thrive.

Our shared vision is to enhance the quality of healthcare by empowering the people who deliver care – a commitment we have upheld for over 30 years through providing innovative solutions and driving constant growth. Join us in revolutionizing the healthcare industry and shaping the future of patient care. As a HealthStreamer, you will be at the forefront of healthcare technology innovation, making a recurring impact on the industry.

We’re proud of our values-forward culture that offers our people:
 

• Mission-oriented work

• Diverse and inclusive culture

• Competitive Compensation & Bonuses

• Comprehensive Insurance Plans

• Mental and Physical Health Support

• Work-from-home flexibility

• Fitness Center Reimbursements

• Streaming Good time off for volunteering

• Wellness workshops

• Buddy Program for new HealthStreamers

• Collaborative work environment

• Career growth opportunities

• Continuous learning opportunities

• Inspiring workspaces to collaborate and connect with other HealthStreamers

• Free employee parking at our Resource Centers in Nashville, Boulder and San Diego

At HealthStream, our thriving culture encourages collaboration and values contributions, allowing our team members to continuously solve big problems and grow. We offer flexibility and paid time off to support work-life integration for all employees, including a hybrid work environment and Streaming Good volunteer day. For team members in commutable distance, HealthStream has Resource Centers in Nashville, TN, Boulder, CO, and San Diego, CA. Our resource centers provide an inspiring workspace to collaborate and recharge as well as company-sponsored onsite social events for development, connection, and celebration.

We are committed to driving innovation in healthcare and ensuring that patients receive competent care from qualified professionals. As a HealthStream team member, you will help bring this vision to life. If you want to work for a company committed to its values and vision, HealthStream is the place for you!

HealthStream is an equal opportunity employer. HealthStream prohibits employment practices that discriminate against individual employees or groups of employees on the basis of age, color, disability, national origin, race, religion, sex, sexual orientation, pregnancy, veteran or military status, genetic information or any other category deemed protected by state and/or federal law.

Position Overview

We are looking for a strategic and results-driven Growth Marketing Manager to help accelerate growth for several applications. In this role you will be responsible for developing and executing growth strategies that leverage an analytical approach to free trials, sign-ups, and conversions.

Your job is to own the marketing funnel and convert free trials to paid subscriptions.  You’ll measure and evaluate the funnel from acquisition to conversion running experiments and driving product and messaging updates that will grow leads and conversions to hit/exceed revenue targets.

In this role you’ll develop acquisition strategies, create and define experiences that drive first use activation, level up communications to drive free trial engagement, reinforce product benefits, increase conversion rate improvements, and anything that will optimize the funnel while positioning our applications at the forefront of healthcare workforce solutions.

We are seeking a Growth Marketing Manager with a proven track record in owning and scaling growth marketing efforts for product-led growth companies, with experience driving free trials and converting users into paying customers. This is a highly collaborative role, working closely with our Marketing, Product and Development teams on both execution and performance optimization of our free trial and conversion experiences.

Ownership and achievement of our free-trial and conversion goals is job #1.

Key Responsibilities

You will be responsible for adhering to all HealthStream security policies, procedures, and assigned training.

• Own and optimize the growth marketing function to scale free trials of our applications.

• Meet and exceed free trial and conversion revenue goals each month by creating and managing marketing campaigns across organic and paid marketing channels, including in-app marketing, email marketing, paid acquisition, re-targeting, etc.

• Own our full-funnel marketing strategy, including increasing our conversion rates from free trial to paid.

• Develop and optimize a first-class digital experience with clear digital journeys and revenue targets across key verticals and personas. Including building out the entire funnel.

• Lead the development and management of digital assets (websites, landing pages, emails, ebooks and ads), working as an individual contributor alongside our internal Creative and Digital marketing resources

• Partner closely with marketing, product, and support to ensure proper messaging, timing, and execution of campaigns across all channels

• Demonstrated ability to design, execute, and analyze experiments, rapidly iterate based on results, and distill actionable insights to drive performance improvements.

• Use a data-backed, highly iterative approach to create weekly and monthly goals to ensure overall KPIs are met.

• Use strong analytical skills and data to optimize funnels, evaluate performance, and measure the success of marketing initiatives. Familiarity with growth marketing metrics and tools (e.g., Google Analytics, Mixpanel, Tableau). Regularly report on funnel metrics, research findings, and how updates have driven results.

• Understand how users are currently acquired and use the product (what’s worked/ what hasn’t) to develop a baseline and playbook for growth.

• Develop and define campaigns and creative that grow acquisitions, engagement and conversions. Host ongoing webinars for key audiences/channels

• Build and manage a structured testing roadmap, including A/B tests, and balancing short-term wins with long-term growth initiatives.

• You should have free-trial and marketing campaigns down. You are on target to meet/ exceed goals and have a playbook for how to effect free-trials in a given week.

Qualifications

Requirements

• 3-5 years digital marketing experience

• 1-3 years' experience managing free trials and conversion rate optimization

• Experience working for gaming apps, premium apps, or SaaS software is a plus (preferred, but not required)

• Marketing degree, or analytics background (preferred, not required)

• Google analytics certification

• Demonstrated experience using 3^rd party tools such as Braze, Pendo, Mixpanel, Appsflyer, and other technologies used to optimize and measure campaigns.

• Experience with project management and running multiple campaigns and tactics simultaneously

Qualifications 

• Exceptional communication skills, with the ability to think quickly in a fast-paced environment.

• Excellent written, verbal, and presentation skills

• Strategic thinking and data-driven decision-making skills, with the ability to synthesize complex information and present actionable insights to stakeholders

• Proactive with a strong aptitude for problem solving/quick learning

• Ability to effortlessly partner with and influence other stakeholders and teammates while establishing trust and credibility internally

• Proven ability to manage complex projects and partner with cross-functional teams and deliver results in a fast-paced, deadline-oriented environment

• Displays critical thinking ability examining and considering multiple perspectives and decision-making

Benefits

 HealthStream offers a comprehensive benefits package to eligible employees, including: 

• Medical, Dental and Vision insurance 

• Paid Time Off 

• Parental Leave 

• 401k and Roth 

• Flexible Spending Account 

• Health Savings Account 

• Life Insurance 

• Short- and Long-Term Disability 

• Medical Bridge Insurance 

• Critical Illness Insurance 

• Accident Insurance 

• Identity Protection 

• Legal Protection 

• Pet Insurance 

• Employee Assistance Program 

• Fitness Reimbursement 

Are you passionate about enhancing healthcare outcomes and empowering healthcare professionals? Join the HealthStream team and become a HealthStreamer! Together, we can make a difference in the world of healthcare.