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Social Media and Employer Branding Specialist | 100% Remote

Remote:

Full Remote

Salary:

6 - 6K yearly

Experience:

Expert & Leadership (>10 years)

Work from:

Estonia

Offer summary

Qualifications:

Proven experience in social media management, Strong strategic thinking and creativity, Ability to manage multiple brands independently, Familiarity with performance metrics analytics.

Key responsabilities:

Develop and manage social media strategies
Enhance the company's employer branding

Foxelli Group Madtech: Marketing + Advertising + Technology Scaleup https://www.foxelligroup.com/

51 - 200 Employees

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Job description

At Foxelli Group, we're not just leading the digital marketplace - we're redefining it. With 10 years of experience and a portfolio of thriving direct-to-consumer (D2C) brands generating over $20 million USD annually, we’re pushing boundaries to achieve our next growth milestone.

That’s why we’re on the hunt for a Social Media and Employer Branding Specialist who’s ready to make a real impact.

❕This role is 100% remote, and you will join a team that already works in 20 different world countries.

THE ROLE

As the Social Media and Employer Branding Specialist, you’ll take ownership of social media strategy and execution for three e-commerce brands while also leading efforts to elevate our employer brand.

This role requires creativity, strategic thinking, and a strong sense of ownership to develop and implement content strategies that drive engagement, build brand identity, and highlight our company culture.

RESPONSIBILITIES

Social Media Management:
- Develop, execute, and manage social media strategies for three e-commerce brands across various platforms (e.g., Instagram, Facebook, TikTok, LinkedIn).
- Create, curate, and schedule content that resonates with target audiences for each of the 3 brands.
- Engage with followers, respond to comments, and monitor audience feedback to build community and trust.
- Stay updated on trends and innovations to keep content fresh and relevant.
Employer Branding (EB):
- Take full ownership of the company’s employer branding across platforms, including TikTok, Instagram, and LinkedIn.
- Develop and post engaging content that showcases our company culture, team successes, and unique values.
- Continuously research and implement new ideas to enhance our company’s online image and reputation, including managing online reviews and similar platforms.
- Strategize and create content that positions the company as a desirable workplace, highlighting more than just job opportunities.
- Use creative storytelling and visuals to enhance the company’s image and appeal to potential candidates and external audiences.
Data-Driven Improvements:
- Track performance metrics (e.g., engagement, reach, conversion rates) across all social media channels and campaigns.
- Analyze data to refine strategies and ensure content is effective in driving results.
- Conduct competitor research to identify opportunities and implement best practices.