Marketing Specialist, WholeHealth Living - remote opportunity

Description/Responsibilities:

WholeHealth Living® is a Tivity Health® company focused on delivering cost-effective integrative health solutions, connecting members with qualified licensed practitioners, and educating the broader medical community on the importance of integrating nonpharmacological options to patient care. WholeHealth Living offers a variety of solutions to support health plans and the health and well-being of its members. We have two unique products: Integrative Health Solutions and Choices by WholeHealth Living. Learn more at www.wholehealthliving.com.

Our Marketing Specialist will play a critical role in helping support and grow WholeHealth Living, a Tivity Health company. The role of Marketing Specialist in WholeHealth Living includes helping drive client retention, member engagement of our supplemental benefits, and the growth and retention of our integrative health networks.

 Essential Job Responsibilities:

• Campaign Development & Execution: Create, execute, and measure marketing campaigns with a strong focus on ROI. Develop marketing materials that resonate with target audiences and support key business goals.
• Stakeholder Collaboration: Work closely with cross-functional teams (Network, Performance Marketing, Marketing Technology, Creative, Client Relations and IT) to develop and support marketing initiatives that articulate WholeHealth Living's value proposition to practitioners, current health plans, and members.
• Audience Engagement: Engage B2B (business-to-business) and B2M (business-to-member) audiences, ensuring messaging aligns with brand objectives and/or client needs.
• Data & Insights: Gather and analyze data on marketing initiatives, providing insights to optimize strategies and maximize impact. 
• Multi-Channel Marketing: Plan and execute integrated marketing initiatives across various channels, including email, webinars, digital/social platforms, events, advertising, direct mail, and website enhancements.
• Additional Projects: Contribute to various marketing projects as needed, adapting to emerging priorities.

• Education: Bachelor’s degree in business, marketing, communications, or a related field preferred; relevant experience may be considered in lieu of a degree.
• Experience: 2-5+ years in a strategic marketing role; experience in healthcare or health plan marketing is a plus. B2B marketing experience is strongly preferred, additional B2C marketing experience is a plus.
• Skills: Strong background in multi-channel marketing and integrated campaign development, with a demonstrated bias for action and results-driven approach; startup experience is a plus.
• Interpersonal Skills: Excellent ability to build and maintain relationships with internal stakeholders; collaborative and adaptable in a dynamic work environment.
• Organizational Skills: Strong project management abilities, capable of managing multiple priorities effectively.
• Travel: Occasional travel may be required (1-2 times per year). 

The salary range for this opportunity is $49,400 to $79,500 per year. Compensation depends on several factors: qualifications, skills, competencies, and experience.

Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 11,000 fitness locations in the US, and other great benefits.

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About Tivity Health® Inc.

Tivity Health® Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, Burnalong®, Prime® Fitness and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social, and mental enrichment, condition-specific programming, as well as a full suite of physical medicine and integrative health services. We continue to enhance the way we direct members along their journey to better health by delivering an insights-driven, personalized, interactive experience. Our suite of services support health plans, employers, hospital systems and others nationwide as they seek to reduce costs and create healthier communities. At Tivity Health, we deliver the resources needed to live healthier, happier, more connected lives. Learn more at www.tivityhealth.com.

Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development.  Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.