At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: Assoc. Manager, Global Loyalty Strategy
Reports to: Director, Global Loyalty
Location: Remote
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
Reporting to Director, Global Loyalty, the Assoc. Manager, Global Loyalty Strategy will leverage strong customer marketing, loyalty, and analytical skills to develop loyalty and consumer engagement strategies that achieve organizational goals. They will work closely with Deckers Global DTC & IT, Global Brand Marketing, Global Consumer Insights, and Global Analytics teams to analyze key consumer segments and develop new consumer capabilities (inclusive of content, contact, offer and loyalty considerations). This person will help to drive the global loyalty strategy and work with both regional and cross-functional partners to rapidly elevate personalization across touchpoints, build the global loyalty programs across Deckers brands and ultimately improve the engagement and profitability of each individual consumer turning customers into brand advocates.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
- Drive leading edge consumer engagement experiences that capture data and drive loyalty enrollments across all channels globally (including marketing, site, store, operations and DTC technology teams)
- Deliver strategic consumer journey maps that consider an array of communication contacts and channels (owned retail, ecom, wholesale)
- Execute CRM contact strategies & consumer journeys with ecommerce considerations
- Funnel customer retention & loyalty segments and data across marketing teams to drive acquisition strategy and targeting
- Lead the ongoing measurement and the refinement of the UGG Rewards & HOKA Membership programs and marketing campaigns to ensure program is delivering value to both customers and Deckers.
- Lead content brief development for creation of assets to execute consumer journey strategies across brands
- Work with HOKA Loyalty Program Manager to organize and execute the technical implementation of the global HOKA loyalty program
- Support the HOKA loyalty program roadmap, including its global expansion, ongoing measurement, optimization and development of new capabilities to ensure the program is delivering value to both customers and Deckers.
- Implement Test & Learn roadmap for consumer engagement & loyalty across channels and brands (UGG & HOKA) and collaborate with regional teams to develop controlled tests to measure real world impact of segmented/personalized strategies
- Measure & Analyze global programs and campaign performance data and drive improvements through scalable strategies across brands
- Create & Deliver best practices and Global toolkits to regional teams for them to adapt global, personalized contact strategies based on local consumers, product preferences, pricing, etc.
- Deliver insights regarding the loyalty programs (HOKA & UGG) to key business stakeholders across functions and regions on a regular cadence (weekly, monthly, quarterly)
Who You Are
- A self-starter with a strong track record of building, optimizing and scaling effective loyalty channel campaigns for a diverse range of initiatives
- Collaborative leadership skills with experience working across a large matrix organization with the ability to influence, work collaboratively, and gain consensus.
- Organized with excellent project and change management skills
We’d love to hear from people with
- 3-5 years managing loyalty marketing and/or CRM for a multi-channel retail company (experience with SMS/Push marketing as well as email a plus)
- Experience in crafting consumer journeys across multiple channels
- Highly analytical and data-driven decision maker
- Proven ability to identify, define and activate segment specific strategies
- Skilled at interpreting data and extracting key insights
- Demonstrated ability to implement programs through effective use of communication skills in formal and informal settings.
- Champion of measurable wins, ability to effectively socialize across the organization to rally adoption.
- Excellent written, oral and presentation communication skills
- Proven ability to establish and maintain effective working relationships across backgrounds, borders, functions
What We'll Give You
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$78,000 - $83,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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