We are looking for an exceptionally awesome Contractor, Senior Strategist, Media & ABX, to join our team at ROI·DNA.
Our Values
- We are a culture-first company
- We care about our people, who are the heart of our success
- We believe we are better together
- We are passionate marketers who are highly self-motivated and care about our work and community
- We take pride in our commitment to an inclusive culture
- We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
- #WeAreROIDNA
About You
We are looking for an exceptionally awesome Senior Strategist, Media & ABX, to contract from February 18, 2025 to July 25, 2025.
What you'll be doing
The Senior Strategist, Media & ABX, works with their assigned clients to create and communicate strategic priorities designed to grow their clients' businesses. To be successful in this role, you must:
- Develop comprehensive strategy plans. Following our methodology, create sophisticated paid media and ABX strategy plans while leveraging the expertise of our channel leads, which include programmatic, paid search, paid social, and media direct.
- Manage the day-to-day strategy of your assigned clients. Monitor, track, and report on engagement of assigned accounts and results across all programs and campaigns; lead strategy refresh recommendations based on analysis of results.
- Ability to be agile as each client's needs are unique. Lead new clients through Media Strategy Intake Sessions - goals, objectives, audience definitions, channel selection, creative and content review - to channel activation with analytics & data integration.
- Be data-driven and passionate about reading, analyzing, and interpreting data to inform strategic business decisions. You rely on facts, metrics, and insights to guide strategy and are committed to using data as a foundation for impactful decision-making. Additionally, you excel at empowering others by teaching data literacy and have experience elevating teams through a data-informed mindset.
- Possess a solid background in B2B digital marketing. This encompasses omnichannel strategy (paid, owned, and earned media), account-based experience (ABX blended strategy development), marketing analytics, marketing technology, and execution and management of digital marketing programs.
What You Have
- 3-5 years of relevant work experience in developing strategies for ABX and paid media strategy
- Experience in using various paid media platforms and an understanding of how they all work together (e.g., Google, Bing, LinkedIn, Meta, Reddit, Publisher Direct, Content Syndication, 6sense, TheTradeDesk)
- The ability to connect the dots between paid media, campaign landing pages, email nurture campaigns, Drift/Qualified, 6sense, and the role content strategy plays in reaching the ideal customer profile
- Ability to work in a flexible, dynamic, and fast-paced environment, managing multiple projects and accounts concurrently
- Proactive self-starter, demonstrating high initiative and critical thinking
- Excellent verbal and written communication skills
- Team player with the ability to collaborate and also work independently
Bonus if you have
- A combination of hands-on experience, training, and/or certification in:
- Account-based platforms: 6sense, 6sense Sales Intelligence, Demandbase, ZoomInfo, and Bombora
- CRM: Salesforce
- MAP: Marketo, Pardot, HubSpot
- Personalization: PathFactory, Folloze, Mutiny
- Conversational Email: 6sense Conversational Email, Qualified, Drift
The anticipated compensation is $25-$75 per hour at 25-40 hours per week and is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.
About ROI·DNA
ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide.
From crafting bespoke Account-Based Experiences (ABX) for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients.
Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs.
Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.
