UI/Graphic Designer

Overview:

Wrench Group is seeking a multi-faceted Web Graphic Designer working directly with the corporate marketing team to support multiple Wrench Group home services organizations to deliver assets for digital marketing channels and print materials.

Please note: We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas needed now or in the future.

Wrench Group is a national leader in home repair, replacement, and maintenance services specializing in heating, ventilation and air conditioning, plumbing, water, and electrical services. Our partner locations have developed strong reputations with brands that date back to the 1940s. At Wrench Group, we are a group of like-minded individuals focused on achieving the highest customer satisfaction possible through our strong network of technicians, sales, customer service, and support staff.  Our business model looks to partner with organizations that already have a proven track record and then work to help them accelerate growth and deliver customer thrill at every touchpoint. 

What's In It For Me?

• Competitive Compensation 
• Robust Bonus program
• Matching 401 K program
• Unlimited PTO
• Remote position
• Working in a dynamic, collaborative, and fun environment
• Coached and supported career growth through Wrench University

What Will I Do?

Create Compelling Visual Branding Elements

• Ability to create and update logos, icons, graphics, and other visual treatments for digital and print marketing channels for 30+ different brands. Examples include:
• Websites and landing pages
• E-mails and E-newsletters
• Social media static posts, reels, ads
• Video editing
• Direct Mail
• Brochures
• Flyers
• Billboards
• Door hangers
• Stickers
• Works with IT product designer to create and manage style guides for each Wrench Group organization website for website authors and marketers to use as a reference.
• Mobile optimized first mentality for digital design.

Design Best Practices

• Follows atomic design methodology.
• Familiar with user experience best practices.
• Some experience with accessibility for font-sizes and contrast ratios.

Manage Creative Assets

• Help AEM team manage assets and keep them organized using the Adobe DAM (Digital Asset Manager) as a repository.
• Works with AEM team to develop and implement asset tagging strategy.
• Follow product designer’s design system as guidance for digital asset creation.

Measure Design Performance

• Understand metrics related to visual element performance.
• Ability to understand and account for business key performance indicators when creating and recommending designs.
• Design guidance with A/B and multivariate testing.

 Team Collaboration

• Work effectively to collaborate with different members of a MarTech team consisting of project managers, content authors, developers, and other digital marketing SMES.
• Work seamlessly with IT product designer and developers.
• Collaborate with external designers and other creatives as needed. 

Communication

• Comfortable communicating with Customer Success Director and doing discovery for design needs.
• Ability to make recommendations to Wrench Group organization marketing leaders with varying digital marketing skill levels.
• Uses Figma to create visual proofs and receive feedback.
• Open and transparent communication with members of the Wrench Group Corporate marketing team.
• Ability to communicate and relay technical information in an understandable way as needed.
• Ability to communicate technical information to technical team members as needed.

Continuous Improvement:

• Regularly take part in website audits and improvements as well as website testing.
• Keep up to date with industry trends, emerging technologies, and best practices in design.
• Apply new knowledge and insights to continuously improve content engagement strategies.

Do I Have What it Takes

• Education: Bachelor’s degree Graphic Design or a related field. A Master’s degree is a plus.
• Experience: 3-5 of web and graphic design experience.
• Familiar with Adobe Experience Cloud, Enterprise Content Management Systems, and Figma.
• Familiar with Adobe Creative Cloud; Experienced with InDesign for print pre-flight and production.
• Familiar with CSS and HTML.
• Copywriting skills are a plus.
• Familiarity with the home services industry is a plus.
• Knowledge and Interest in AI best practices is a plus