Senior Content Marketing Manager

The Opportunity

We’re looking for a Senior Content Marketing Manager with a passion for storytelling, a solid grasp of brand-building, and the ability to orchestrate a network of freelance and agency resources. You’ll play a pivotal role in shaping and executing our content strategy—driving Walnut’s brand voice, promoting the Product-Led Everything movement, and fueling demand generation efforts.

In this role, you’ll need to balance hands-on content development (writing, editing, and strategic ideation) with the oversight of external writers, designers, and agencies. If you’re energized by both rolling up your sleeves to create compelling content and coordinating diverse teams to bring big ideas to life, this might be the perfect next step in your career.

What You’ll Do

1. Develop & Lead Content Strategy

• Own Walnut’s content roadmap, ensuring alignment with overarching marketing goals, product releases, and the Product-Led Everything vision.
• Conduct audience and competitive research to uncover new content opportunities and refine messaging.

• Build and maintain relationships with freelancers, agencies, and other external partners—establishing clear briefs, deadlines, and brand guidelines.
• Oversee and review content deliverables for quality, consistency, and alignment with Walnut’s brand voice.

• Champion Walnut’s Product-Led Everything mission across various channels (blog, social media, webinars, events) to position us as a market leader.
• Collaborate with leadership to identify emerging industry trends and craft narratives that resonate with our audience.

• Partner with the demand gen team to develop content that drives lead acquisition and nurtures prospects through the funnel.
• Work closely with product marketing, sales, and customer success to ensure consistent, high-impact storytelling across the buyer’s journey.

• While you’ll delegate much of the content creation, you’ll also produce and edit key pieces—such as high-level thought leadership articles and brand messaging—ensuring accuracy and tone.
• Implement SEO best practices and track performance metrics to optimize content for reach, engagement, and conversion.

• Use analytics tools (e.g., Google Analytics, HubSpot) to evaluate the effectiveness of content and guide data-driven decisions.
• Present regular performance updates to stakeholders, highlighting wins, insights, and areas for improvement.

What You Bring

• 7+ years of experience in content marketing, preferably within SaaS or tech-focused environments.
• Strong writing and editorial background, with the ability to produce and polish compelling copy across multiple formats.
• Proven track record in managing freelancers, agencies, or cross-functional content teams, ensuring on-time, high-quality deliverables.
• Understanding of product-led growth principles (or a keen interest in learning) and how to apply them to content strategy.
• Familiarity with SEO best practices, keyword research, and inbound marketing techniques.
• Experience working with content management systems (WordPress, Webflow) and marketing automation platforms (HubSpot, Marketo, etc.).
• Exceptional project management skills—capable of juggling multiple deadlines in a fast-paced environment.
• Collaborative mindset, with outstanding communication and stakeholder management abilities.
• An interest in being a thought leader in our space to build your personal brand and Walnut’s in parallel.