ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE
Join Our Community of Food People!
As a Marketing Automation (Email Marketing) Specialist, you will be responsible for developing and executing effective email marketing campaigns tailored to our B2B audience.This position is virtual/remote which means the work can be completed from anywhere is the United States except Hawaii or United States Territories.
RESPONSIBILITIES
Campaign Strategy: Collaborate with the marketing team to develop and implement comprehensive email marketing strategies that align with business objectives and target B2B customers.
Salesforce Marketing Cloud: Utilize your knowledge of Salesforce Marketing Cloud to create, customize, and optimize email templates, automation journeys, and customer segmentation.
Content Creation: Work closely with content creators to develop engaging email content, including newsletters, product announcements, event invitations, and more.
A/B Testing: Conduct A/B tests on subject lines, email copy, design, and calls-to-action to optimize open rates, click-through rates, and conversion rates.
Segmentation: Create and manage segmented email lists to deliver targeted messages to specific B2B customer segments, ensuring relevant and personalized content.
Automation: Develop and maintain automated email workflows, drip campaigns, and trigger-based emails to nurture leads and engage customers throughout their journey.
Data Analysis: Monitor email campaign performance, analyze metrics, and provide actionable insights to optimize campaigns for better results.
Compliance: Stay informed about email marketing regulations (e.g., CAN-SPAM, GDPR) and ensure all email campaigns adhere to legal requirements.
Reporting: Generate regular reports on email marketing performance and share insights and recommendations with stakeholders.
Emerging Trends: Stay up-to-date with industry trends and emerging ad technologies and best practices to identify new opportunities for growth and innovation.
Other duties as assigned by manager
SUPERVISION:
N/A
RELATIONSHIPS
Internal: Work closely with key stakeholders across marketing and creative teams.
WORK ENVIRONMENT (Select one)
Remote: This role is fully remote, and the associate is expected to perform assigned responsibilities from a home-based environment.
MINIMUM QUALIFICATIONS
3 years of experience in email marketing, preferably in the B2B space.
Experience in Salesforce Marketing Cloud and other marketing automation tools.
Strong written and verbal communication skills, with an eye for detail.
Analytical mindset and the ability to translate data into actionable recommendations.
Knowledge of B2B marketing best practices and trends.
EDUCATION
Bachelor's degree in Marketing, Communications, or a related field.
CERTIFICATIONS/TRAINING
Certification in Salesforce Marketing Cloud is a plus.
LICENSES
N/A
PREFERRED QUALIFICATIONS
Experience with HTML and CSS is a plus.
PHYSICAL QUALIFICATIONS
Standard required physical activities including length of time performing each activity.
Universal pay verbiage:
Compensation depends on relevant experience and/or education, specific skills, function, geographic location, and other factors as applicable by law. The expected base rate for this role is between $55,000-$90,000
This role will also receive annual incentive plan bonus.
Benefits for this role may include health insurance, pre-tax spending accounts, retirement benefits, paid time off, short-term and long-term disability, employee stock purchase plan, and life insurance. To review available benefits, please click here: https://www.usfoods.com/careers/benefits.html.
***EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status***
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