The Krazy Coupon Lady (KCL) is a female-founder-owned publisher on a mission to be a shopping non-negotiable, unapologetically helping our readers maximize their money, and seize the deal. Our team of shopping experts curates and hand-tests nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox.
You may have noticed that our headquarters are in Boise, ID, but our workforce is fully remote in the following states: Arkansas, Florida, Georgia, Idaho, Indiana, Iowa, Minnesota, Ohio, Pennsylvania, South Dakota, Texas, Utah, Virginia, or Wisconsin. All team-wide meetings are scheduled to be inclusive of U.S. time zones.
We are seeking an innovative, hands-on, and results-driven Senior Director of Social Strategy to both lead and create alongside our social media teams across TikTok, Instagram, Facebook, YouTube, Pinterest, Facebook Groups, and other emerging platforms. This role is central to amplifying KCL’s reach, fostering community engagement, and driving measurable growth. You will help build a high-performing team of full-time and contract staff operating on a 24/7 schedule to ensure high-volume content production aligns with our brand and business goals. It’s important to note that this role is not charged with content strategy; rather, it’s about the strategy and tactics to maximize the content KCL creates on social. As a publisher, our Content team creates many hundreds of pieces of content per day. With the help of an algorithm, they prioritize which pieces of content will receive promotion on our various owned and social channels. In building and inspiring a team that thrives on the nonstop energy of KCL’s deal-chasing world, you’ll cultivate a culture that embraces the joy of discovery, helping the team channel that excitement into social content that turns deal-hunting with KCL content at its core, into an irresistible daily ritual for our shoppers.
Key Responsibilities:
Maximize ReachBuild the systems and KPIs to ensure we’re maximizing the reach of every post.Lead a team that understands the power of great copy and creative—how one social post can be the difference between reaching 1,000 people or 100,000. Create a North Star focused on making the most out of every opportunity, every deal, every hour.Balance the right blend of experimentation and repurposing winning strategies to create social content that drives big results.Strategic LeadershipDevelop and execute a comprehensive social media strategy to maximize reach and engagement by platform and audience.Identify and prioritize new social platforms and trends to stay ahead of the curve.Collaborate with cross-functional teams (content, retention marketing, and sales) to align social efforts with company objectives.Lead by example in producing engaging written and video content across all platforms. Team ManagementManage a team of social media managers, mentor and develop content creators, fostering a performance-driven culture of excellence.Oversee scheduling, workflows, and output of full-time and contract staff to ensure 24/7 live content coverage.Implement performance metrics and analytics to track individual impact.Production OversightGuide the production of high-impact, platform-specific social content—driven by our content leads and tailored to the unique characteristics of TikTok, Instagram, Facebook, Pinterest, and other channels—to drive awareness, engagement, and clicks to key URLs and topics, ultimately fueling channel growth and revenue.Maintain brand consistency and tone across all social media efforts, with a heavy focus on creating content that feels native (not like an ad/brand) to each platform.Leverage data and insights to refine content strategies and maximize audience engagement.Community Engagement Build and nurture highly engaged communities, including Facebook Groups, to drive loyalty and advocacy.Respond to audience feedback and trends in real-time to maintain relevancy and responsiveness.Analytics and ReportingEstablish KPIs and benchmarks to measure the success of social initiatives.Analyze performance data and deliver regular reports with actionable insights and recommendations.Optimize strategies based on performance metrics and audience behavior.Qualifications Experience: 8+ years of social media strategy experience, with 5+ years in leadership roles. Proven track record of managing dynamic teams and high-volume production schedules.Proven track record as a hands-on content creator across major social platforms. Demonstrated success in building and scaling social media audiences. Bonus points for building something from scratch. Experience building brands primarily through social channels. Track record of scaling social-first businesses or communities.Expertise: Deep knowledge of TikTok, Instagram, Facebook, YouTube, Pinterest, and emerging platforms, including their algorithms, best practices, and content formats.Experience in retail, e-commerce, or deal-focused content creation Active content creator with a strong personal or professional social media presence. Leadership: Strong ability to inspire and lead a diverse, remote team in a fast-paced, 24/7 operating environment.Proven ability to both lead and create alongside the team. Data-driven: Proficiency in social media analytics tools and ability to translate data into actionable strategies and create performance benchmark systems.Creative Vision: A knack for storytelling, innovation, and engaging content production tailored to platform-specific audiences.Adaptability: Agility to pivot strategies in response to evolving trends and audience preferences.Physical RequirementsUse of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling.Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assignedAbout KCL
With our roots in Boise, ID, we’ve grown into a remote company with employees located across the United States. We’re a team focused on hard work, humility, and transparency. We believe in the power of community and the magic of friendship that created KCL so, for us, everything we do is people-first.
KCL values an innovative, diverse workplace where all colleagues feel empowered to be their authentic selves. KCL is an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. By completing that application process, someone from our organization will reach out to you to learn more.
