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Product Marketing Manager – Threat Intelligence (M/F/D)

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

5+ years in product marketing, 3 years in cybersecurity or related field, Bachelor's degree in relevant field, Advanced degree or certifications beneficial.

Key responsabilities:

  • Define and execute go-to-market strategies
  • Develop product positioning, messaging, and value propositions
  • Create enablement materials for sales team
  • Conduct market research on industry trends
  • Collaborate with content marketing for resources
  • Track and analyze key performance indicators

VMRay logo
VMRay
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Job description

Why VMRay

We are seeking a strategic and skilled Product Marketing Manager (M/F/D) to drive the growth and adoption of our threat intelligence solutions. In this role, you will be responsible for developing go-to-market strategies, crafting compelling messaging and positioning, and creating sales enablement tools that highlight our solution’s unique value. You will work cross-functionally with product, sales, and customer success teams to ensure our offerings resonate with various audiences, from cybersecurity professionals to executive decision-makers.

 Candidates (M/F/D) with experience in U.S. Government, tech alliances (SOAR, email security vendors), and/or Managed Security Service Providers (MSSPs) and Managed Detection and Response (MDR) providers are encouraged to apply, as this knowledge will be valuable in expanding our product’s reach and impact in these key areas. 

This role offers a unique opportunity to drive impact in the fast-growing field of threat intelligence. If you’re passionate about cybersecurity and have experience in product marketing, we’d love to hear from you!

Why VMRay?

  • Innovative Environment: Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements

  • Impactful Role: Your insights and strategies will directly influence our product direction and market success

  • Collaborative Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer-centricity

  • Career opportunity, advancement and development

  • Opportunity to work with a leading cybersecurity company

  • A collaborative, innovative, and inclusive team environment


At VMRay, our purpose is to liberate the world from undetectable digital threats. Led by reputable cyber security pioneers, we develop best-of-breed technologies to detect unknown threats that others miss. We empower organisations to augment and automate security operations by providing the world’s best threat detection and analysis platform. We help organisations build and grow their products, services, operations, and relationships on secure ground that allows them to focus on what matters with ultimate peace of mind. This, for us, is the foundation stone of digital transformation.

Your Responsibilities

  • Go-to-Market Strategy: You define and execute go-to-market strategies for our threat intelligence products, aligning with product, sales, and customer success teams to maximize market penetration and engagement

  • Product Positioning & Messaging: You develop and refine product positioning, messaging, and value propositions that highlight the unique benefits of our threat intelligence solutions in a competitive cybersecurity market

  • Sales Enablement: You create effective enablement materials for the sales team, including product presentations, one-pagers, competitive analyses, and objection-handling guides that equip them to communicate product value to a range of audiences

  • Market & Customer Research: You conduct market research to understand industry trends, competitive landscape, and customer pain points, leveraging these insights to inform product positioning and marketing strategies

  • Content Development: You collaborate with the content marketing team to develop resources that support the buyer’s journey, such as blog posts, whitepapers, case studies, webinars, and email campaigns

  • Metrics-Driven Optimization: You track and analyze key performance indicators related to product marketing campaigns. Use insights to refine strategies, improve reach and engagement, and optimize conversion

  • Customer Advocacy & Feedback Loop: You engage with customers to gather testimonials, case studies, and feedback, using insights to inform product development and marketing approaches

Our Requirements

  • 5+ years experience in product marketing, with at least 3 years in cybersecurity, threat intelligence, or a related field

  • Experience with U.S. Government, tech alliances (SOAR, email vendors), MSSPs, or MDRs is a plus

  • Bachelor’s degree in Marketing, Business, Computer Science, or a related field; an advanced degree or relevant certifications in cybersecurity are beneficial

  • Familiarity with cybersecurity products, especially in threat intelligence, and understanding of the specific needs of U.S. Government, tech alliances, and managed security providers

  • Strong understanding of cybersecurity trends, threat intelligence solutions, and the challenges faced by cybersecurity teams and service providers

  • Data-driven with the ability to interpret metrics, analyze trends, and use insights to guide and optimize product marketing initiatives

  • Strong writing and presentation skills, with an ability to communicate complex technical information in an accessible and compelling way

  • Proven experience working cross-functionally with product, sales, customer success, and technical teams

  • Strong organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment

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About us

Would you like to work in a technology-driven scale up, where you can make an actual impact? VMRay is one of Europe’s most successful cyber security scale ups with strong international growth and an upper management with technical expertise. Our unique technology and innovative products secure numerous government and corporate networks all over the world effectively against cyberattacks. We protect the data, brands and values of our customers worldwide and help to make the online world a safer place. JOIN US – WE ARE HIRING! 

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Sales EnablementProduct MarketingGo-to-Market StrategyCyber Threat IntelligenceCustomer Success ManagementLearning MetricsMarket AnalysisCyber SecurityContent CreationE-MDs (EMR/EHR System)Business AllianceESS/MSS

Other Skills

  • Organizational Skills
  • Collaboration
  • Communication
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