Senior App Store Optimization (ASO) Specialist

RecruitGo is hiring on behalf of our client. 

Position Overview
Drive exceptional app visibility and growth through data-driven ASO strategies while leading optimization initiatives for our portfolio of 2 App Store and 40+ Play Store applications. Partner with cross-functional teams to maximize app performance metrics and contribute to the company's overall mobile growth strategy.

Responsibilities:

ASO Strategy Development and Execution

• Create and implement data-driven ASO strategies to improve app rankings and visibility.
• Develop a roadmap for achieving organic growth objectives, including a 15% increase in organic downloads within three months.
• Test and refine strategies using A/B testing and performance analysis.

Keyword Research and Optimization

• Perform advanced keyword research and analysis to identify opportunities for growth.
• Optimize app metadata (titles, descriptions, keywords, etc.) for target keywords across app stores.
• Monitor and refine keywords to ensure alignment with trends and user search behavior.

App Listing Management

• Manage and update app store listings, ensuring brand consistency and localization quality for all territories and languages.
• Collaborate with design teams to optimize creative assets, including screenshots, videos, and app icons.
• Optimize release notes to highlight key features and updates.

Performance Monitoring and Analysis

• Analyze app store metrics such as impressions, downloads, conversion rates, and rankings.
• Generate detailed monthly performance reports with actionable insights and recommendations.
• Monitor competitor performance and market trends to identify new opportunities.

Cross-Functional Collaboration

• Work closely with product, marketing, and development teams to align ASO strategies with business goals.
• Provide feedback to developers on app performance and release cycles to optimize store rankings.
• Support localization efforts by collaborating with linguists and regional teams.

Competitor and Market Research

• Conduct regular competitor analyses to identify strengths, weaknesses, and opportunities.
• Stay updated on app store algorithm changes and market trends to adapt strategies.
• Research customer preferences and behaviors to refine ASO efforts.

Creative Asset Optimization

• Test and optimize app store creatives, including screenshots, feature graphics, and videos.
• Conduct A/B tests for creative elements to maximize conversion rates.
• Ensure all assets adhere to app store guidelines and maintain brand standards.

Apple Search Ads Management

• Plan and launch new ASA campaigns regularly
• Monitor existing campaigns and optimize performance
• Follow up with ASO marketers on their ASA campaign performance

Tool Utilization and Data Analysis

• Leverage ASO tools like App Tweak or similar and App Annie to gather data and insights.
• Use analytics platforms and tools (e.g., App Store Connect, Google Play Console) for performance tracking.
• Apply SQL or other data querying methods for deeper data analysis when needed.

Dashboard Creation & Maintenance

• Develop and maintain a comprehensive dashboard to consolidate ASO performance metrics across regions and tools
• Ensure data accuracy and regular updates of all dashboard components
• Create visualizations that effectively communicate key metrics to stakeholders

Reporting and Documentation

• Maintain comprehensive documentation of ASO efforts, including methodologies, tests, and outcomes.
• Provide stakeholders with regular updates on ASO initiatives and results.
• Prepare detailed presentations to communicate key insights and strategies.

Team Leadership and Mentorship

• Mentor junior team members and share best practices for ASO.
• Lead ASO-related training sessions and knowledge-sharing initiatives.
• Represent ASO expertise in cross-departmental meetings and projects.
   

Qualifications:

• Bachelor's degree in Marketing, Business, Computer Science, or related field
• 5+ years of experience in ASO or mobile app marketing
• Demonstrated success in improving app store performance metrics
• Experience managing app store presence for apps with 1M+ downloads
• Proven track record of implementing successful ASO strategies
• Strong portfolio of optimization cases and results
• Experience with international markets and localization
• Advanced knowledge of mobile app marketing landscape
• Fluent in English; additional languages are a plus
• Experience with data analysis and reporting
• Expert proficiency in App Tweak and its full suite of features, including native reporting tools
• Advanced understanding of app store algorithms and ranking factors
• Strong experience with A/B testing methodologies for app store listings
• Proven track record in keyword research and optimization
• Advanced knowledge of app store guidelines and best practices
• Expertise in metadata optimization and localization strategies
• Proficiency in analyzing and interpreting ASO metrics
• Experience in creating and optimizing app store creative assets
• Strong understanding of mobile app analytics platforms
• Knowledge of mobile app development lifecycle including:

1. App store design guidelines and asset requirements
2. Understanding of app store review processes
3. Beta testing programs (TestFlight/Google Play Beta)
4. Version update requirements and their impact on ASO
5. Release notes optimization
6. Understanding how app performance and updates affect store rankings
7. Experience with app store A/B testing tools and methodologies

• 13 Thai national holidays
• 17 personal holidays
• Thailand visa & work permit
• Private health insurance and social security (if in Thailand)
• Wellness reimbursement - Gym/yoga/massage
• Coworking space reimbursement for remote employees 
• The possibility of home office, remote work, and work & travel
• Casual and friendly work environment, t-shirts and jeans are welcome
• Regular workshops for on the job learning and training
• Regular team events & outings
• Annual company trip
• Free coffee, food & snacks