Marketing Manager at Compose.ly

Are you passionate about driving marketing strategies and skilled in the art of execution? We are seeking a Marketing Manager who excels at crafting compelling marketing campaigns and meticulously implementing them across channels like PPC, SEO, content, email, webinars, and events. This role is ideal for someone who is an expert in execution, eager to refine their strategic abilities, and looking to make a significant impact by transforming innovative ideas into successful outcomes. You will have the opportunity to guide our marketing efforts from lead generation to revenue realization, directly contributing to the growth and success of our business.

The ideal candidate is someone who can roll up their sleeves to write ad copy or create a webinar page while overseeing the campaign calendar. You are a data-driven enthusiast with a deep understanding of the customer journey and are adept at using platforms like HubSpot to analyze and optimize our marketing initiatives. Problem-solving skills are essential for implementing new, effective tactics while maintaining our current demand generation success. You should be prepared to thrive in a dynamic environment and be driven to find measurable solutions.

We are looking for someone with prior experience in demand generation or as a campaign specialist who is ready to take the next step in overseeing the complete marketing funnel.

Essential Job Functions

• Develop and implement omnichannel demand generation campaigns aimed at attracting new qualified leads, nurturing the existing customer base, and delivering tangible value to customers.
• Design and execute omnichannel campaigns to manage the marketing content calendar, ensuring alignment and timely execution across teams
• Coordinate with BDRs and Sales teams to ensure marketing strategies effectively support sales goals, focusing on MQL generation and deal creation.
• Utilize HubSpot to its full potential to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights.
• Oversee PPC campaigns, aiming for a minimum 3x ROI while testing new channels for scalability.
• Support Compose.ly’s internal SEO initiatives to make Organic a reliable and consistent demand channel.
• Support the CRO on marketing initiatives like our podcast and partnerships.
• Review analytics from Google Ads and social media platforms to assess campaign effectiveness and implement improvements.
• Proactively identify and resolve issues that impact marketing performance using a combination of strategic foresight and tactical execution.
• Maintain brand consistency across all marketing initiatives, upholding brand integrity.
• Create processes that help us scale, maintaining the flexibility needed to innovate

You are:

• Experienced with a proven track record of campaign strategy, execution, testing, and optimization.
• A wordsmith that appreciates the value of well-written copy, we are a content company after all.
• Passionate about design and aesthetics for all marketing assets.
• Hungry, capable, and ambitious.
• Comfortable with data and complex domains.
• Highly focused, customer-centric, and willing to set lofty targets you know you can achieve.
• A strong communicator, committed to cross-team collaboration and efficient time management.
• Entrepreneurial in spirit, with a hunter mindset in understanding how to drive demand for Compose.ly.

Requirements

• Experience developing and implementing growth marketing strategies for a high-growth B2B agency or brand
• 2+ years working with Hubspot
• 3+ years experience in Marketing and Growth Strategy
• Comfortable with reporting and a bias for a data-driven approach
• Experience managing campaigns, performance metrics, and budget allocation
• Ability to identify trends, insights, and opportunities to continuously maximize opportunities for growth
• Experience managing internal teams or external/freelance resources
• Extensive experience utilizing marketing tools like Hubspot, Google Analytics, Google Search Console, SEMrush/Ahref, Webflow, etc.

Benefits

• Great medical, dental, and vision plans
• Life & disability
• 401k retirement plan
• Unlimited PTO and 11 paid holidays
• Annual educational stipend towards your professional growth

Compose.ly provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.