At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
The Marketing Senior Manager at Amgen leads the development and implementation of strategic marketing plans and activities. They coordinate with other departments, analyze market trends and consumer behavior, and align marketing efforts with the overall company goals.
What you will do
In the evolving healthcare environment, Amgen acknowledges the significance of Integrated Delivery Networks (IDNs) and Health Systems within the U.S. healthcare ecosystem. The Senior Marketing Manager for Cardiovascular National Health System Key Accounts will develop and implement Amgen’s Account-Based Marketing strategy and marketing capabilities for Tier 1 IDNs and health systems to support Amgen’s cardiometabolic portfolio.
This role will partner to develop and execute above brand/DSE solutions in collaboration with National Key Account Manager (NKAMs) to drive sustained, scalable customer behavior change aligned to Amgen’s branded and unbranded CV goals. The Account-Based Marketer will engage key national account stakeholders within targeted IDNs & Health Systems, to create and deliver tailored customer messaging & education, co-develop & execute national account plans, and coordinate with field and home office cross-functional teams.
This new and influential role will contribute to shaping Amgen’s National Key Account Management (NKAM) strategy and marketing capability, including customer stakeholder mapping and profiling, developing branded and unbranded messaging, and creating targeted population health management and quality improvement education and resources tailored to the needs of IDN/health system customers.
The successful candidate will be experienced in leading matrix teams without direct authority. They should possess a comprehensive understanding of the U.S. healthcare landscape, including insights into health system/IDN drivers and business requirements. The candidate should be able to utilize data and insights to identify health system challenges and develop impactful messages and tactics; have experience in formulating and implementing health system marketing strategies and tactics with cross-functional field teams; demonstrate the ability to build relationships and engage health system leaders/stakeholders to develop pilot programs and solutions aligned with Amgen’s CV branded and unbranded goals; and possess strong skills in data analysis, cross-functional collaboration, and influencing.
Primary Responsibilities:
Develop and shape Amgen’s Account-based marketing capability at targeted national accounts to optimize engagement with Tier 1 National Key Accounts and achieve our CV Health Systems unbranded/population health and branded goals (70/30 split)
Partner with National Key Account Director to develop and implement a comprehensive, cross-functional National Accounts insights and engagement framework to coordinate internal (Amgen) activities and external (customer facing) activities with account objectives aligned to cardiometabolic portfolio needs in Tier 1 Key Accounts
Develop, pilot, and deploy targeted insight-driven messaging and educational resources tailored to advance Amgen’s health systems CV branded/unbranded goals across the care continuum
Routinely engage with leaders and KOLs at Tier 1 accounts to synthesize insights and understand key priorities, identify opportunities, and develop Amgen’s capabilities and thought leadership in population health management across the cardiovascular care continuum
Lead and manage the National CV Health Systems Key Account-Based approach for targeted accounts, including establishing account strategy, objectives & goals, KPIs, monitoring/communicating success, managing budget, and building stakeholder relationships for Amgen in collaboration with the National Key Account Manager (NKAM)
Communicate and coordinate cross-functionally with field, marketing, above brand functions, value & access, medical, and others to ensure alignment, communication, & flawless delivery for all IDN activities
Work with third-party vendors to facilitate the internal legal, regulatory and medical review of marketing materials via the Materials Approval and Compliance (MAC)
Effectively rollout and train the Cardiovascular Key Account Managers and other field teams on programs and resources and provide support to field staff to address questions
Deliver insights related to health system/IDN objectives to key internal team members to help inform strategic decisions and shape Amgen’s long-term CV IDN customer engagement strategy
Basic Qualifications:
Doctorate degree and 2 years of marketing, clinical, and/or business experience in a role aligned with a Healthcare Delivery organization or Marketing/Sales commercial organization
OR
Master’s degree and 4 years of marketing, clinical, and/or business experience in a role aligned with a Healthcare Delivery organization or Marketing/Sales commercial organization
OR
Bachelor’s degree and 6 years of marketing, clinical, and/or business experience in a role aligned with a Healthcare Delivery organization or Marketing/Sales commercial organization
OR
Associate’s degree and 10 years of marketing, clinical, and/or business experience in a role aligned with a Healthcare Delivery organization or Marketing/Sales commercial organization
OR
High school diploma / GED and 12 years of marketing, clinical, and/or business experience in a role aligned with a Healthcare Delivery organization or Marketing/Sales commercial organization
Preferred Qualifications:
Advanced degree such as MBA, MPH, MHA, or PharmD
6+ years established experience engaging U.S. Health System/IDN C- and D-suite system-level stakeholders and KOLs, and demonstrated understanding of market dynamics, core customer business drivers, and health system unmet needs
6+ years of experience in a series of commercial roles of increasing scope, scale, and complexity within the bio-pharmaceutical industry
Health Systems Marketing experience including branded and unbranded strategy and tactical development, with an emphasis on uncovering novel and motivating customer insights and executing integrated multi-touch point initiatives to drive sustained, scalable customer behavior change
Value and Access experience including generating and communicating Health Care Economic Information (HECI) such as cost impact models
Strong data/analytics skills and the ability to translate real-world data into actionable insights that resonate with Health System executive leaders
Effective communication skills with demonstrated success in leading cross-functional collaboration
Possesses strong business acumen, analytics, and critical thinking skills
Core Proficiencies
Thinks Strategically: Demonstrates ability to analyze and respond to existing and future competitive position by considering market and industry trends, existing and potential new competitors, and strengths and weaknesses as compared to competitors
Communicates Effectively: Demonstrates people management/influence skills and demonstrates networking capabilities. Applies advanced communication and presentation skills (fluency in PowerPoint) and communicates effectively at all levels both internally and externally
Demonstrate strong business industry and customer acumen
Ability to analyze, interpret and draw insights from IDN/system population health/quality improvement and economics/financial performance
Operates Independently and Efficiently:
Possesses a strong work ethic and an ability to handle/manage projects in a fast-paced environment
Serves as a role model for Amgen Values and a resource to others in promoting open, honest, and cooperative relationships throughout the organization
Takes initiative and acts pro-actively, enthusiastically, and creatively
Works collaboratively in teams
Learns and reinforces the team’s common goals and priorities
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models, including remote and hybrid work arrangements, where possible
for a career that defies imagination
Objects in your future are closer than they appear. Join us.
careers.amgen.com
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As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
.Salary Range
156,353.00 USD - 184,355.00 USD
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