Job description

This is a remote position.

Full-time (40 hours a week)

Mon - Fri 9 AM- 6 PM (EST) includes 1h unpaid break.

Job Description

Embark on an exciting journey as a Social Media Manager with light administrative duties for a groundbreaking luxury postnatal retreat. In this dynamic role, you’ll be at the forefront of digital marketing, crafting compelling narratives and engaging content that resonates with new mothers and expectant parents. Your creativity will shine as you develop and execute social media strategies across multiple platforms, including Instagram, Facebook, and TikTok. This unique position offers a perfect blend of creative freedom and organizational skills, allowing you to make a significant impact on the business’s online presence while also contributing to its smooth operation through essential administrative support.

Responsibilities

Spearhead the creation and management of captivating content for Instagram, Facebook, and TikTok, showcasing the retreat’s luxurious offerings and supportive environment
Develop and implement innovative social media strategies to boost engagement, increase followers, and drive interest in the retreat’s services
Craft viral-worthy posts that speak directly to the target demographic of new and expectant mothers, highlighting the unique benefits of postnatal care
Engage in community building by reaching out to influencers, joining relevant online groups, and fostering meaningful connections within the parenting and wellness spheres
Monitor and respond to social media inquiries, ensuring prompt and helpful communication with potential clients
Analyze social media metrics and adjust strategies to optimize performance and reach
Assist with light administrative duties, including following up on staff tasks and managing essential spreadsheets
Support the orientation process by tracking documentation and ensuring smooth onboarding for new team members

Requirements

Proven track record in social media management, preferably within the wellness, hospitality, or luxury lifestyle sectors
Exceptional content creation skills across various social media platforms, with a keen eye for aesthetics and engaging storytelling
In-depth understanding of social media trends, best practices, and analytics tools
Strong written and verbal communication skills, with the ability to adapt tone for different audiences
Basic administrative and organizational abilities, including proficiency in spreadsheet management
Familiarity with social media scheduling and analytics tools
Ability to work independently on creative projects while collaborating effectively with the team on administrative tasks
Passion for women’s health, wellness, or parenting topics is a plus
Adaptability and willingness to learn about the unique needs of a luxury postnatal retreat and its clientele