Senior Manager Marketing, Emerging Markets (m/f/d)

LOCATION: Netherlands, remote

THE ROLE:

We are seeking an experienced Senior Manager Marketing (m/f/d) to spearhead our marketing strategy and execution in Emerging Markets which consist of Benelux & Nordics and Southern Europe. This role also includes a support function for MEA and Eastern Europe. The ideal candidate (m/f/d) will possess a deep understanding of the software security landscape and a proven track record in developing and implementing successful marketing strategies and programs at a region-wide level. This role requires people management skills, creativity, strategic and analytical thinking, and skills to drive brand awareness, lead generation, and customer engagement.

TASKS AND RESPONSIBILITIES:

Regional Marketing Strategy and Execution:

• Develop and implement a comprehensive marketing strategy and plan for Benelux & Nordics and Southern Europe that aligns with global and regional business objectives
• Lead the creation and execution of integrated marketing campaigns to drive pipeline growth and support revenue targets
• Take a hands-on approach to all aspects of marketing, ensuring both strategic direction and tactical execution are achieved
• Collaborate closely with the sales team to align marketing efforts with sales goals and ensure seamless integration
• Support the teams in MEA and Eastern Europe with marketing material and activity tracking, provide guidance to the local marketing team

Demand Generation and Pipeline Management:

• Oversee execution demand generation activities, including digital marketing, events, outbound/inbound, customer and account-based marketing (ABM)
• Work directly with sales to ensure effective lead handoff and progression through the sales funnel, focusing on driving results
• Analyze pipeline performance and make data-driven adjustments to improve conversion rates

Partner Marketing:

• Actively develop and manage partner marketing initiatives to support joint go-to-market efforts with IGEL Channel team and their key reseller partners
• Administration of IGEL Partner Marketing (MDF) program, approving MDF request and ensuring partners adhere to IGEL guidelines and requirements
• Work closely with the Alliances Marketing manager to integrate IGEL Ready partner ecosystem programs into regional marketing plans

Event Marketing:

• Plan and execute regional events, trade shows, webinars, and conferences
• Manage event budgets, logistics, and follow-up activities to maximize ROI
• Align events with strategic goals and generate high-quality leads and provide performance reporting

Performance Tracking:

• Actively work with the regional and global marketing leaders to constantly improve marketing performance tracking and reporting
• Analyze marketing performance metrics and KPIs to assess the effectiveness of campaigns and strategies, making data-driven adjustments as needed

Budget Management:

• Manage the marketing budget, ensuring effective allocation of resources to maximize ROI

Team Leadership:

• Mentor and lead a small team of marketing professionals, fostering a collaborative and innovative environment

Travel:

• Travel regionally and nationally up to 30% of the time to meet with attend tradeshows and conferences, attend work related events, etc. Some international travel may be required

EXPERIENCE AND QUALIFICATIONS

•    Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred
•    8+ years of marketing leadership experience, preferably in the software security or technology industry
•    Proven experience in digital marketing, content strategy, and lead generation
•    Strong understanding of the cybersecurity landscape and related customer pain points
•    Excellent communication and interpersonal skills
•    Proficient in marketing analytics tools and CRM software
•    Creative thinker with a passion for storytelling and brand development
•    Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
•    Marketing experience in Emerging Markets focus territories Benelux & Nordics and Southern Europe is an advantage

Interested? Apply now via our online applicant portal!

If you have any questions about the position or application process, our HR team is happy to assist.

Florian Hermann
IGEL Technology GmbH
Maria-Cunitz-Str. 7
28199 Bremen, Germany

Tel: +49 (0) 421 / 52094 2000

Please note that we are unable to hire applicants residing in countries outside our legal entity countries. Please note that IGEL does not currently have a sponsorship license and is regrettably unable to offer sponsorship. 

We celebrate tolerance and diversity, and we are committed to building teams that represent a variety of backgrounds, skills and perspectives.

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

Additional information

Please click here to access the information according to art. 13 data protection regulation (DSGVO) for applicants