Offer summary

Qualifications:

Bachelor’s Degree in Marketing or related field, 1-3 years experience in digital marketing, Experience with Google Ads and PPC campaigns, Google Ads Certification is recommended.

Key responsabilities:

Manage and optimize Google Ads campaigns

Monitor and report on performance metrics

Job description

This is a remote position.

40-hour per week
7:00 am - 4:00 pm Arizona time

This role is responsible for assisting in the management and optimization of Google Ads campaigns to drive targeted traffic and maximize conversions for clients or organizations. The Google Ads specialist will support the development and execution of effective advertising strategies across various online platforms.

Campaign Setup and Configuration: Assist in the creation and initial setup of Google Ads campaigns, including selecting relevant keywords, crafting compelling ad copy, and configuring targeting options.
Keyword Research: Conduct thorough keyword research to identify high-performing keywords that align with the client's or company's goals and industry trends.
Performance Monitoring: Regularly monitor and report on campaign performance metrics, such as CTR, CPC, CPA and conversion rates, to ensure campaigns meet predefined objectives.
Bid Management: Implement and adjust bid strategies to optimize ad spend and improve ROI, ensuring efficient use of the advertising budget.
Ad Copy Optimization: Continuously test and refine ad copy for better engagement and relevance, ensuring high-quality scores and improved ad performance.
Competitor Analysis: Analyze competitor ad strategies and performance to identify opportunities for differentiation and improvement.
Audience Targeting: Utilize advanced targeting features to reach specific demographics, interests, and behaviors to enhance ad relevance and impact.
A/B Testing: Conduct A/B tests on various campaign elements (e.g., ad copy, landing pages) to identify the most effective combinations for driving conversions.
Budget Management: Assist in managing and allocating the advertising budget across campaigns to maximize return on investment.
Performance Reporting: Generate detailed performance reports to provide insights and actionable recommendations for campaign improvement to stakeholders.

Education:

Bachelor’s Degree: A bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field (Preferred).
Certifications: Google Ads Certification is highly recommended

Experience:

1-3 years experience in digital marketing, advertising, or related fields where you have exposure to PPC (Pay-Per-Click) campaigns.
1-3 years experience managing small-scale Google Ads, Bing, and YouTube campaigns, either through internships, freelance projects, or personal projects. Demonstrating practical success stories can be very valuable.
1-3 years experience in the Google Ads interface, keyword planning tools, bidding strategies, and ad extensions.
Experience working on marketing or advertising projects, contributing to campaign planning, execution, and assessment.
Experience building landing pages.
Be active in industry-related forums, LinkedIn groups, and local meetups. Networking provides valuable insights and job leads.
The ability to work collaboratively within a team, time management, and problem-solving skills are often as important as technical skills