Job description

This is a remote position.

Schedule:

Initially part-time, with potential to transition to full-time. Flexible during client business hours
Client timezone:: AEDT (Beacon Hill, NSW)

Client Overview

Our client is a leading provider of HubSpot implementation and support services. They partner with companies leveraging the HubSpot platform to streamline marketing, sales, and customer service operations. With a deep understanding of HubSpot’s capabilities, they empower businesses to unlock its full potential and deliver exceptional customer experiences.

About the Role
We’re looking for an experienced SEO & PPC Specialist to manage and optimise our paid media campaigns while ensuring our website and content rank highly on search engines. You’ll play a key role in driving traffic, improving conversions, and shaping our digital marketing strategies.

Key Responsibilities
SEO Strategy & Implementation
• Conduct website audits to identify SEO opportunities and areas for improvement
• Optimise website structure, content, and metadata for search engines
• Conduct keyword research and implement on-page and off-page SEO best practices
• Monitor and improve website performance using tools like Google Analytics, Google Search Console, and SEMrush

PPC Campaign Management
• Plan, execute, and optimise paid search and social media advertising (Google Ads, LinkedIn Ads, Meta Ads)
• Conduct A/B testing on ads, landing pages, and keywords to improve performance
• Manage ad budgets efficiently to maximise ROI
• Track and report on key PPC metrics, providing insights and recommendations

Content & Copywriting (Preferred, but not essential)
• Write and optimise SEO-friendly content, including blog posts, landing pages, and website copy
• Develop compelling ad copy that drives engagement and conversions

Requirements

Proven experience in SEO, PPC, and digital advertising
Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms
Proficiency in SEO tools (SEMRush, Ahrefs, Google Analytics, Google Search Console)
Experience optimising website content, metadata, and site structures for SEO
Ability to analyse data, generate reports, and make data-driven recommendations
Strong copywriting skills for both SEO and PPC content (a plus but not mandatory)
HubSpot experience is a bonus