Regional Distributor Manager (New York Territory)

Reports To: General Manager

Travel Requirement: 50% field based travel with some overnight stays as required

Location: Field based remote in New York

Sales Territory: state of New York

Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst. Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.

As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.

Role Overview

The Regional Distributor Manager role is a key leadership role, leading a team of 4 to drive distributor and territory-level strategies, to drive mutual growth, to optimize performance, and to ensure successful execution of both national and regional sales initiatives. In this role, you will own distributor P&Ls, manage key account relationships, and collaborate with internal teams to influence broader go to market strategy and deliver impactful sales results.

Role Responsibilities

• Set strategy at the territory and distributor level to drive mutual growth and achieve sales targets
• Own the distributor engagement model, including business planning, review cycles (e.g., monthly and quarterly business reviews as well as annual business planning), and national chain selling strategies within the territory
• Lead the entire market by owning the relationship with the key distributor stakeholders and implementing distributor incentive programs to drive performance
• Oversee national and regional key account execution, including point of sale (POS) allocation, new item setups, and dealer loader programs
• Collaborate with key account teams to drive in-store execution
• Ensure sufficient inventory levels to meet market demand and avoid stock-outs
• Internal cross collaboration with Sales Analytics, Operations, Marketing and Finance teams to manage item setups, pricing, forecasting, and inventory planning
• Lead and develop Sales Execution Manager and Field Sales Representative(s) in market acting as a change agent, inspiring both direct reports and distributors to adopt new behaviors and mindsets for long-term success
• Serve as the primary point of contact for distributors within the territory, managing local regional chain relationships
  
  

Qualification Requirements

• Bachelor degree in Business, Marketing, or a related field preferred
• 5+ years of beverage company experience in a relatable role where distributor management, sales, and/or key account management were critical to success
• Direct store delivery (DSD) experience preferred
• Excellent presentation and communication skills
• Familiarity with Google Workspace (Excel, Word, & PowerPoint), Google Suite (Sheets, Docs, Slides) preferred
• Previous experience working with VIP required, knowledge of IRI, Nielsen, and/or Power BI
• An entrepreneurial spirit (forward thinker, owner mentality) with willingness to adapt to company changes to meet company hyper growth needs
• Ability to work cross-functionally and with a wide range of employees with different skill sets
• Must possess a valid driver license and have a clean motor vehicle record (MVR) with no major violations required
• Willingness to travel up to 50% to meet the high field based travel needs of the role:
• • Statewide travel as needed to support priority distributor markets
  • Once a quarter cross market blitzes (will go to another state to support sales blitz activity as needed)
    

The typical salary range for this position is: $106-$130K

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.