Your role and responsibilities
Your role and responsibilities
As a marketing manager, you will assert exceptional business leadership to drive dramatic growth in MISUMI's European Digital Manufacturing service offerings(meviy). This individual leads the development and implementation of a marketing and business development strategy that raises brand awareness, promotes the new service, generates leads, and wins new business. This role leads all aspects of a digital and traditional marketing plan, including web site development and ongoing improvements, web marketing, promotions, SEO, CPC, advertising campaigns, and market research done with outside vendors and internal teams.
Why not aim to achieve global number 1 platformer(meviy) together with a member of our multinational team of around 300 employees from over 33 European countries?
Your tasks will focus on the following activities:
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- Lead creation of globally competitive web portal for brand's expansion to the European market.
- Provide extensive knowledge of web technologies, techniques, and best practices to create a world class web presence.
- Provide marketing expertise to lead and manage collaborative activities of marketing specialists, and outside advertising, PR, and SEO consultants to accelerate growth.
- Design, develop, and implement web marketing strategies that target and acquire new customers and new opportunities at existing customers.
- Design and execute a strategic marketing plan that includes web & print advertising, direct mail, trade shows, seminars, and other tactics. Identify new industry channel partners for general engineering & supply chain audiences as well as sites and publications with industry-specific audiences including but not limited to Automotive and Medical.
- Explore the effectiveness of engineering influencers and social media channels and obtain appearances, paid ads & partnerships for our services.
- Manage and maintain web marketing content, execute online and email campaigns, search engine optimization, web banners, etc.
- Compose and distribute original content such as case studies, e-newsletters, and advertising, that promote our DM platform's automated solution.
- Develop presentations and training materials that will strengthen the sales team's understanding and approach to securing business wins.
