Social Media Manager (18 Month Fixed Term)

Job Summary

Amnesty International USA (AIUSA) is the global organization’s presence in the United States. We engage people in the U.S. to fight injustice all around the world, while we also work to protect people’s human rights here in the U.S. Amnesty International USA has more than one million members and activists in all 50 states, who are part of a larger global movement of 10 million people in 150 countries. We are a democratically governed, grassroots membership organization, which means that our members vote on key policy issues and elect our Board of Directors. Amnesty International USA’s elected Board members, staff, and members work together to lead the organization. 

This role is a union position and covered by the Collective Bargaining Agreement with the Communication Workers of America (CWA), Local 1180. 

The Social Media Manager will join AIUSA’s Marketing and Communications team, leading our social media strategy and managing the day-to-day operations across our channels (Facebook, Twitter, Instagram, YouTube, Linkedin)). 

The Social Media Manager's primary focus will be on developing and implementing a content and engagement social media strategy that grows and diversifies our audiences by leveraging AIUSA’s current channels (X, Facebook, Instagram, YouTube, and LinkedIn), and identifying and launching new channels. On a daily basis, the Social Media Manager will work on long-term projects and rapid/responsive content that helps advance AIUSA’s programmatic and organizational goals.  

The ideal candidate is an experienced social media manager who will transform our platforms into a place where members, supporters, activists, partners, news media and experts come to learn about and engage with our timely analysis of human rights.  You should be a hands-on content creator and publisher working on tried-and-true, and experimental tactics.  You will occasionally be the messenger of video content. 

The Social Media Manager will report to the National Director of Marketing and Communications and collaborate on social media production and implementation with the members of the Marcomms Team, AIUSA’s digital advocacy team, freelance support, and external agencies.  This is an 18-Month Fixed Term role.

Essential Responsibilities  

Social Media Strategy and Management (40%)  

• Work with the National Director of Marketing and Communications to create social media SMART goals 

• Consistently work with campaign and project teams to create social media strategies and output plans for pushes 

• Create and curate timely supporter-first content with precision across our channels that speaks to our audience and grows our social media engagement 

• Collaborate with Marcomms team members to implement our social media video strategy across channels (Facebook, IG, YouTube, and others) 

• Share community management tasks with other Marcomms staff 

Content Creation and Curation (50%)  

• Create and update social media post copy, graphics, face-to-camera videos, and scripts for staff to make face-to-camera videos using Canva, Capcut, Kapwing, and/or other relevant apps 

• Collaborate with Senior Manager of Creative and Brand on social media graphic design and video planning and editing 

• Help attract new, specific audiences to our channels with engagement, digital campaigning, and cultural organizing tactics 

• Consistently stay appraised of human rights news, social trends, and memes 

• Create responsive and rapid response content, sometimes on sensitive issues, inside and outside of specific AIUSA campaigns at the speed of the news cycle to increase the visibility of the AIUSA brand, metanarrative, and/or campaigns 

Social data and analytics (10%)  

• Work with AIUSA vendors to synthesize social media analytics across platforms and determine areas for growth, identify best-performing content weekly, and data-driven when leaning into new opportunities for engagement 

• Report out social performance to relevant AIUSA staff as needed 

• Participate in meetings, planning periods, and retreats 

• Help create efficient approval systems to navigate AIUSA’s brand management ins and outs 

• Other duties as assigned 

Qualifications and Experience

Knowledge, Skills, Abilities 

• Demonstrated commitment to, and understanding of, social justice issues. Direct human rights work is a bonus but not required 

• Excellent copy-writing skills 

• Solid understanding of how to create engaging content audiences want to see with an eye to bringing new supporters into the AIUSA brand and top-of-the-funnel programming  

• Ability to quickly generate creative content creation ideas 

• Ability to advise on social media strategy and best practices various social media competencies and be propositional if something may be better suited for an alternative platform or audience. 

• Ability to create consistent entry points into our brand for new audiences by embedding human rights messaging and the AIUSA human rights metanarrative into content based around the news and mainstream conversations 

• Experience translating complex campaign concepts into simple, accessible, and story-first content 

• Can balance competing priorities in a dynamic and sometimes unpredictable environment 

• Experience creating content that is IDEA focused, including online accessibility. 

• Can communicate needs, wants, and capacity clearly and come up with creative solutions around competing priorities to ensure a sustainable workload and work-life balance 

• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines effectively 

Education and Experience 

• BA/BS and at least 7 years relevant experience or MA/MS and 5 years relevant experience and/or sufficient relevant work experience 

• Experience in developing and executing content (specifically graphic design and social media video production); executing social media strategy with a growth goal; managing day-to-day cross-channel social media operations; and using data analysis to guide execution and experimentation 

• Experience with Asana (or other project management tools), Canva, Capcut, Kapwing, ChatGPT and other relevant content editing apps 

• Demonstrated experience working in medium to large advocacy organizations with 4-6 simultaneous campaigns 

• Experience managing content creators and vendors 

• Proven experience creating content for the age demographic of 18–24 year-olds and/or 25–34 year-olds 

• Stays current with industry trends and understands best practices for social media platforms such as Facebook, X, and Instagram 

• This role also requires you to work on Eastern Standard Time     

Physical Requirements 

• Prolonged periods of sitting and/or standing at a desk and working on a computer 

Travel Requirements 

• Some travel as needed 

• Some weeknight and weekend work may be required 

APPLICATION INSTRUCTIONS/ ACCOMMODATIONS  

REQUIRED DOCUMENTS: Resume and please share three examples of relevant work and/or link to portfolio in the cover letter detailing qualifications for the role.  

All applications must be completed online as a PDF document through our application portal, and we do not accept submissions via email.  Due to a high volume of applications, only shortlisted candidates will be contacted.  

AIUSA does not assist employees or applicants for employment with obtaining or maintaining employment authorization or employment-based nonimmigrant status. This includes, but is not limited to, sponsorship, financial assistance, preparation of documentation for an application for a visa or nonimmigrant status, preparation of training plans, or any other form of support required to obtain work authorization. Candidates must already have authorization to work in the United States that does not currently or in the future require AIUSA’s intervention. 

If you are experiencing technical difficulties with your application submission, or if you require accommodations during the application process, please email talentacquisition@aiusa.org Please review our Frequently-Asked-Questions (FAQ) section for additional information on our hiring process.  

OUR EEO STATEMENT  

Amnesty International USA is an equal opportunity employer. AIUSA encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply. 

We recognize the valuable skills that can be gained through internships, fellowships, volunteer work, and non-traditional work experience. This experience helps build competencies and knowledge that may translate to our job openings. We seek a diversity of experience and skills for our workplace and encourage people from all backgrounds to apply to our openings. 

OUR COMMITMENT AS AN ANTI-RACIST ORGANIZATION AND TO INCLUSION, DIVERSITY, EQUITY AND ACCESSIBILITY (IDEA) 

Dismantling white supremacy is central to the fight for human rights in the United States and around the world. As we mobilize staff and activists and work with partners to help transform the multiple systems where oppression operates in the world around us as part of our human rights mandate, anti-racism must be integral to our work. To learn more about how we integrate IDEA into our programs and workplace, visit: https://www.amnestyusa.org/about-us/idea/ 

REMOTE AND HYBRID WORKPLACE POLICY 

Because the health and safety of our employees and candidates are a top priority, we are currently conducting our hiring process virtually.   Please review the job description, which will state whether a role is hybrid and remote. Some roles may require travel domestically and/or internationally.