Email Campaign Manager

ABOUT US

HyperionDev is the largest online coding bootcamp provider in EMEA, with headquarters in Cape Town and London. HyperionDev partners with top universities such as the University of Edinburgh and Stellenbosch University, to launch coding bootcamps under their brand that accelerate students into a tech career from over 40 countries. We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review, lowering the cost of accessing tech careers.

We won first prize in Facebook's Innovation Challenge, with Facebook selecting us as the most socially impactful startup operating in Africa and financially backing us, alongside Google. In 2020-21, we closed one of the largest Series A fundraises in edtech and the largest edtech crowdfunding campaign in history, with   nearly 2000 investors backing us. 

We were originally launched from the University of Cambridge, and our leadership team consists of world-leading talent from tech and edtech companies such as Google, 2U, Corusera, and UpGrad. We are looking for team members who are ambitious, motivated and have a track record of over-achieving and exceeding targets.

Join us at a time when we are reinventing tech education and how technology can drive higher quality education at scale for markets that have some of the most underperforming tertiary institutions and schools globally.

ABOUT THE ROLE 

HyperionDev is looking for a strong Email Campaign Manager to conceptualise and implement initiatives in increasing our lead to sale conversion rate. At Hyperion Dev, we generate a large number of registrations each month that need to be engaged and educated throughout their purchasing journey. 

The ideal candidate for this position should have experience in mid-funnel activities including direct communication, lead scoring and nurturing, data transfer and segmentation, and journey mapping.

RESPONSIBILITIES

• Liaise with brand managers and creative teams to produce impactful email marketing campaigns
• Work closely with the performance and engineering teams to ensure good list hygiene, segmentation and delivery of email campaigns
• Maintain the overall communication calendar aligned to brand manager requirements
• Increase the lead to sale conversion rate
• Plan, build, and send out all email marketing communication
• Align with admissions teams to ensure lead scoring algorithms are providing guidance of hot, mild and cold leads to contact

REQUIREMENTS

Minimum:

• At least 3 years experience directly managing CRM initiatives directly related to converting leads into sales
• Excellent verbal and written communication skills
• Tertiary qualification related to marketing, business or communication
• HTML and API knowledge
• 3+ years work experience as a content editor or owning mass / direct email
• 1+ years of experience actively involved in the the direct brand messaging for a large consumer or business facing brand, driving email campaigns
• A qualification in digital marketing, creative writing, journalism or a related field
• Perfect written communication skills, an understanding of persuasive selling and near-perfect verbal communication skills
• Experience using automation and analysis to improve key email metrics like Open Rate, Click Through Rate and more
• Practical experience with briefing content to a creative studio of copywriters and designers to pull pieces together
• Strong knowledge of digital marketing and its key success metrics
• A track record of exceeding targets and strong Marketing career ambition 

Preferred: 

• 3+ years of copywriting experience, including experience in thought leadership, brand messaging, and co-ordinating mass emails at scale
• A track record of excellent brand-writing skills, evidenced by creative awards and public accolades
• Experience writing copy for a brand that reaches hundreds of thousands of consumers monthly 
• A working knowledge of Google Analytics and popular email marketing platforms and solutions like Sendgrid, Intercom or Klaviyo
• SQL Knowledge

BENEFITS

Flexible & remote working: We are a remote-friendly organisation and offer flexible work options. However, this role may require once a week presence at our offices in London and travel within the UK. 

Generous annual leave and medical benefits: We provide up to 20 annual leave days as part of our leave policy, as well as health insurance, medical aid and life cover benefits for our staff.

Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, Zando and Yoco. 

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.

OUR VALUES

We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.