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Field Marketing Manager

Remote: 
Full Remote
Contract: 

Offer summary

Qualifications:

Experience in B2B field marketing., Event management expertise in technical industries., Familiarity with marketing automation tools., Proficiency in sales collaboration..

Key responsabilities:

  • Plan and execute localized marketing events.
  • Analyze field marketing performance.

TRACTIAN ๐—•๐—ฅ logo
TRACTIAN ๐—•๐—ฅ Scaleup https://tractian.com/
51 - 200 Employees
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Job description

Marketing at TRACTIAN

TRACTIANโ€™s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journeyโ€”from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIANโ€™s technical expertise and transformative solutions.

What you'll do

As a Field Marketing Manager, you will execute localized marketing strategies to drive brand awareness, lead generation, and sales pipeline growth. Youโ€™ll plan and manage events, including trade shows, webinars, in-person activations, and strategic partnerships to engage key decision-makers in the industrial sector. Working cross-functionally with Sales, Product Marketing, and Demand Generation, youโ€™ll ensure alignment and maximize the impact of field marketing initiatives.

Responsibilities
  • Plan and execute events, managing logistics, budgets, and post-event performance analysis.
  • Develop and run ABM webinars for existing and potential clients, ensuring tailored content that aligns with their needs and drives engagement.
  • Lead regional marketing programs, including trade shows, industry events, and field activations, to drive customer engagement and pipeline growth.
  • Partner with Sales to identify key accounts and opportunities for targeted field marketing initiatives.
  • Work with Product Marketing and Content teams to customize messaging and marketing assets for regional campaigns.
  • Analyze field marketing performance, leveraging insights to optimize future activations.
  • Build relationships with industry associations and event organizers to secure sponsorships and speaking opportunities.
  • Manage vendor relationships to ensure seamless execution of marketing activations.

  • Requirements
  • Proven experience in B2B field marketing, event management, or trade show execution, preferably in industrial or technical industries.
  • Strong attention to detail and aesthetic sense to ensure events are visually appealing and align with brand standards.
  • Quick-thinking and adaptable, with the ability to manage unexpected challenges and last-minute changes.
  • Experience collaborating with sales teams to support account-based marketing initiatives.
  • Willingness to travel for events and on-site activations.

  • Bonus Points
  • Familiarity with predictive maintenance, IoT, or related industrial technology.
  • Experience managing sponsorships, speaker engagements, and conference partnerships.
  • Proficiency in marketing automation tools, CRM, and data analytics platforms.
  • Ability to develop creative, experiential marketing strategies to drive customer engagement.
  • Compensation

    Competitive Salary
    Premium Medical, Dental, and Vision Coverage
    Paid Time Off (PTO): 15 Days
    401(k) Retirement Plan
    Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
    Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week.
    Gympass Membership - Access a wide range of gyms and training programs.
    Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
    Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

    Required profile

    Experience

    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Other Skills

    • Creative Thinking
    • Detail Oriented
    • Collaboration
    • Adaptability

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