Complex Marketing Manager - West Coast

Crescent Hotels & Resorts is seeking a driven and creative Complex Marketing Manager - West Coast to join our team. This role will support marketing efforts for The Source Hotel in Denver and The Marker San Francisco. This position can be remote with the ability to travel between properties when needed, with the ideal candidate located in MST or PST time zones.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!  

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need.  We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.  

We are committed to providing you with: 

• Highly competitive wages 
• An exceptional benefit plan for eligible associates & your family members 
• 401K matching program for eligible associates 
• Flexible scheduling to allow you to focus on what is important to you 
• Discounts with our Crescent managed properties in North America for you & your family members   

ESSENTIAL JOB RESPONSIBILITIES:

• Propose and implement property specific marketing and PR strategies in conjunction with the Director of Sales and Marketing and General Manager.
• Create advertising and promotional programs and graphics for the hotel and all outlets.
• Collaborate with DOSM and/or GM to create and maintain marketing budgets.
• Collaborate with the sales and revenue team to identify opportunities and trends that need on and offline strategies.
• Lead creative agency and partner management for social media, PR, organic/paid social.
• Responsible for creating and maintaining hotel branded collateral.
• Responsible for brand voice pull through with the highest level of accuracy to property for all written and verbal front and back of house communication, including all digital assets.
• Drive an overarching digital marketing strategy with Crescent Marketing support team.
• Build direct marketing plans and targeted campaigns to drive brand awareness for the overall hotel, key market segmentations and outlets.
• Lead and direct hotel asset development, including hotel and outlet collateral, photoshoots, etc.
• Manage creative direction of all hotel and outlet digital and marketing assets.
• Work with the Food and Beverage team to identify opportunities and trends to implement promotional strategy to drive outlet revenue.
• Curate unique programming in coordination with hotel operations that are distinct to each outlet.
• Present a positive company image through all phases of public and/or customer interaction.
• Manage the property’s hotel and outlet websites and online listings including menus, ensure optimization for search engine PPC.
• Optimize internet specials and other promotions for maximum sales.
• Manage the restaurant’s websites and online listings (this includes working with property departments to ensure web sections are accurate)
• Manage OpenTable listing and lead OpenTable promotions.
• Coordinate e-mail capture programs in all outlets and create and implement e-mail campaigns.
• Facilitate the tracking and reporting of all marketing expenditures.
• Manage various ancillary websites and online listings (this includes working with property departments to ensure web sections are accurate)
• Work closely with social media influencers to drive awareness and revenue

REQUIRED SKILLS/ABILITIES:

• Minimum of 3 years of experience in marketing, preferably in the hospitality industry
• Ideally located in MT or PST time zones
• Open to remote work with the ability to travel between properties when needed
• Strong communication and interpersonal skills
• Ability to think creatively and strategically
• Proficient in digital marketing tools and analytics