Marketer ZR_20288_JOB

This is a remote position.

Role Name: Full-Stack Marketer

Schedule:

• Full-time, flexible
  

Client Timezone: AEST (Australian Eastern Standard Time)

Client Overview

Be part of a forward-thinking registered training organization that’s transforming the landscape of workplace education in Australia. Our client is a leader in providing government-funded traineeships across various industries, including transport, logistics, hospitality, retail, and facility management. They’re on a mission to enhance workforce capabilities, improve business efficiency, and drive economic growth through innovative training solutions. As they continue to expand their reach and impact, they’re looking for a talented marketing professional to help tell their story and connect with businesses across the country.

Job Description

As a Full-Stack Marketer, you’ll have the exciting opportunity to shape and drive the marketing strategy for this dynamic organization. You’ll be at the forefront of communicating the value of government-funded workplace traineeships to a diverse range of industries. This role requires a unique blend of strategic thinking, creative content creation, and data-driven decision-making. You’ll develop and implement multi-channel marketing campaigns that speak to the needs of different sectors, from logistics to hospitality. Your work will directly impact the company’s growth, helping to connect more businesses with valuable training opportunities that can transform their workforce and bottom line. If you’re passionate about education, have a knack for storytelling, and thrive in a fast-paced, evolving environment, this role offers an unparalleled opportunity to make your mark in the intersection of education and business development.

Responsibilities

• Develop and execute comprehensive, multi-channel marketing strategies tailored to B2B audiences across various industries
  
• Create compelling, industry-specific content that resonates with decision-makers in transport, logistics, hospitality, retail, and facility management sectors
  
• Manage and optimize the company’s digital presence, including website, social media platforms, and email marketing campaigns
  
• Analyze marketing campaign performance using advanced analytics tools, providing actionable insights to drive continuous improvement
  
• Collaborate closely with the sales team to generate and nurture high-quality leads, aligning marketing efforts with sales goals
  
• Stay at the forefront of marketing trends in the education and training sector, implementing innovative approaches to reach and engage our target audience
  
• Develop and manage relationships with external partners and vendors to enhance marketing capabilities
  
• Create and maintain a content calendar, ensuring a steady stream of relevant and engaging material across all channels
  
• Oversee the production of marketing materials, including brochures, case studies, and presentations
  
• Measure and report on the ROI of marketing initiatives, continuously refining strategies to maximize impact
  

Requirements