Job description

Aputure is one of the fastest-growing cinema technology companies. Our equipment has emerged a global newcomer to watch for with hundreds of thousands of Aputure lights now being used on film sets worldwide. Beyond just products, our marketing team also works in a way that is equally visionary. Electing to create communities and content for filmmakers rather than advertisements, the Aputure A-Team is composed of like-minded creatives that genuinely enjoy working with filmmakers every day.

Position Overview

We’re hiring a Sales Development Representative to manage hybrid lead generation for Aputure, amaran, and Deity Microphones. This role focuses on converting high-intent prospects from two key sources:

Abandoned shopping carts across all brands
Website form submissions (project inquiries/contact requests)
- You’ll qualify and route viable opportunities to our Business Development team while maintaining HubSpot CRM hygiene

Key Responsibilities

Lead Qualification Engine

Process inbound warm leads from:
- Abandoned carts
- Website project inquiry forms
Conduct outbound prospecting to cold leads via email/LinkedIn

Pipeline Qualification

Assess lead viability through discovery calls/emails using criteria:
- Budget alignment
- Project timeline
- Technical requirements
- Decision-maker access
Route qualified leads to Business Development team with:
- HubSpot contact/company records
- Needs assessment summary
- Recommended next steps

HubSpot Optimization

Maintain lead scoring model for cart/form leads
Document all prospect interactions in CRM
Build segmented lists for nurture campaigns

Requirements

2+ years in inside sales/lead qualification
HubSpot CRM expertise (required)
Technical aptitude to assess:
- Film/photo lighting systems (Aputure/amaran)
- Professional audio solutions (Deity)
Portfolio showing successful email outreach campaigns

Compensation
The expected compensation for this role is $60,000 - $75,000/year

Candidates must be located in California

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