At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected and safe and improve the lives of design and construction professionals everywhere.
Do you have a knack for event planning and a passion for marketing? Are you someone who wants to bring an event to life, from beginning to end, and thrive off of seeing your events succeed? Do you have a proven track record of world-class event execution that drives impactful outcomes and measurable results?
As the Event Marketing Sr Specialist, you will plan and execute strategic events at Bluebeam, both internal events as well as third party industry events. This role will report to the Director, Global Demand Generation and is an opportunity to plan and execute impactful events across the N. America region, including third party industry events, hosted customer events and our annual customer conference. You will formulate an event strategy, negotiate Bluebeam’s presence at the events, and own execution of the event. You will drive demand generation goals by participating in events that will create leads, and, more importantly, pipeline, with positive ROI. The ideal candidate is versatile, detail-oriented, creative and embraces hard work.
You are a strategic thinker who sees how individual initiatives contribute to the bigger picture and support company objectives. You thrive in fast-paced environments and excel at managing multiple projects. Your strong interpersonal skills enable you to build effective relationships across teams and levels. You are data-driven, using insights to measure program effectiveness and refine strategies. You hold yourself and others accountable for consistently delivering on commitments. You have a positive outlook, a can-do attitude and can generate excitement for new initiatives. You are creative, eager to learn, adaptable, culturally aware and comfortable with ambiguity.
About the Role:
- Work as an individual contributor to successfully execute 10-12 events annually, end-to-end
- Become a strategic partner to the sales organization, including them in the planning and promotion process, and working with them to help uncover new prospects and accelerate existing deals during these events.
- Aid in general global event logistics including, but not limited to: ordering booth materials, show services, restocking of event materials as needed, and managing the shipping/receiving of marketing materials to and from conferences.
- Manage the event lead flow including the curation of pre-event attendee lists, post-event attendee list formatting, and managing lead uploads with marketing ops in a timely manner
- Monitor and analyze event marketing results, following up with the sales teams regularly and providing detailed reports on performance.
- Support team on initiating research and evaluation of event sponsorships
- Maintain vendor relationships and conduct venue research as needed
- Support the team with event budget management, ensuring the actuals are updated in both our budget tracker
- Identify, create, organize, and manage third party webinars, and other activities in collaboration with third-party associations
- Track and analyze the effectiveness of marketing programs utilizing marketing technology systems and tools
- Manage the forecasting and budgeting for your activities
- Lead special projects to support team and company goals as needed
About You:
- 4+ years of full-time marketing experience, primarily in a event marketing role
- Bachelor’s Degree in Marketing or related field, preferably with a background in Marketing, Business, Communications or related field.
- Analytical mind with strong business acumen and the ability to understand tradeoffs and ROI of program spend
- Strong creative skills to create “wow” moments through events and creative event marketing
- Ability to think strategically
- Self-starter with the ability to work independently and get things done
- Top-notch project management skills, budget management, and attention to detail
- Proven success collaborating with sales teams to execute programs that drive measurable business growth
- Data-driven approach to track and adjust program strategies
- Strong written and verbal communication skills
- Knowledge of multi-channel marketing approaches to create end-to-end promotional plans
- Experience in budget management, forecasting, and maintaining spending limits
- Comfortable learning new technology and adopting processes. After all, we are a software company
- 30% - 40% Travel required
Nice to Have:
- Proven success collaborating with sales teams to execute programs that drive measurable business growth
- Exceptional organizational and project management skills, with attention to detail
- Data-driven approach to track and adjust program strategies
- Strong written and verbal communication skills
- Knowledge of multi-channel marketing approaches to create end-to-end promotional plans
- Experience in budget management, forecasting, and maintaining spending limits
- Comfortable learning new technology and adopting processes. After all, we are a software company
What we offer:
- People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek
- Competitive compensation and benefits package
- 100% paid medical premiums for employees, 80% paid for dependents
- Fully vested 401K right from the day you start
- Generous PTO, including sick/mental health & volunteer days
- Free & unlimited access to BetterUp Care, a well-being platform
- Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
- Opportunity for continuous professional development
- Free & unlimited access to LinkedIn Learning
- Up to $5K annual education reimbursement (after 1 year tenure)
Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement:
Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.
About Bluebeam
The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying jobsites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany and the UK.
Come design and build your future with us!
Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
Base pay offered will depend upon qualifications and other operational considerations. Base pay is one part of Bluebeam’s Total Rewards program, which seeks to compensate and recognize employees for their work. Most sales positions are eligible for commission under the terms of an applicable commission plan, while most non-sales position are eligible for a bonus under the terms of an applicable bonus plan. Additionally, Bluebeam provides best in class benefits, with 100% employee covered health and welfare benefits and paid time off. Bluebeam is a growing company with many opportunities. If this role and/or pay range is not an exact fit, we still encourage you to apply.
The base pay range for this position is: $91,600 - $114,500
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