Consumer Senior Marketing Manager, Bone

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Consumer Senior Marketing Manager, Bone

What you will do

Let’s do this. Let’s change the world. In this vital role as the Consumer Senior Marketing Manager you will play a substantial role in the growth trajectory of the Bone Health franchise, a priority Amgen business. The Consumer Senior Marketing Manager has deep digital understanding, using insights to develop and implement actionable strategic plans and detailed execution in support of the blockbuster brand, EVENITY. This position leads the strategic planning and deployment of the consumer digital strategy, tactics and media, working closely with internal GCC Media team and our external media agency and partners. This may include but is not limited to: translating brand strategy to digital initiatives, digital, social and SEM media lead, website development/updates, paid and organic search management, KPI planning, analytics reporting and ongoing improvements to digital initiatives. You will be joining a team that is very passionate and dedicated to improving patients’ lives.

• Develop and implement DTC marketing initiatives, messages and materials to meet brand objectives, create differentiation for the brand, and stimulate appropriate consumer awareness, starts, and adherence
• Be responsible for the ongoing development of consumer digital strategy and tactics for branded and DSE tactics by creating exceptional user experiences for the brand leading to the achievement of business goals and objectives.
• Define, track, measure and report on all digital critical metrics using analytics to optimize and adjust programs as needed for key consumer promotional activities.
• Lead branded and unbranded website properties
• Update new content/tools, and search engine optimizations.
• Ensure alignment on website strategy and optimization and that site designs leverage standard methodologies, brand guidelines and usability guidelines
• Drive efficiencies through robust test/learn plans focused on insights pull-though to deliver on critical metric goals.
• Provide strategic insight on testing and optimization plans based on performance and user feedback driving engagement of important metric goals.
• Lead branded and unbranded organic and paid search streams.
• Handle external and internal agencies to meet expected project objectives and hold them accountable to agreed upon budgets, timelines and standards.
• Form and maintain strong partnerships with cross-functional business partners including Brand Communications, Advocacy, Patient Engagement and HCP Marketing.
• Collaborate with Medical, Regulatory, and Legal reviewers across multiple materials to ensure tactics are aligned with Amgen’s standards.
• This position will not be responsible for management of direct reports. However, it will require agency management, and cross-functional team leadership.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with the qualifications below.

Basic Qualifications:

Doctorate degree and 2 years of digital Marketing experience in a role aligned with a Marketing/Sales commercial organization

Or

Master’s degree and 4 years of digital Marketing experience in a role aligned with a Marketing/Sales commercial organization

Or

Bachelor’s Degree and 6 years of digital Marketing experience in a role aligned with a Marketing/Sales commercial organization

Or

Associate’s Degree and 10 years of digital Marketing experience in a role aligned with a Marketing/Sales commercial organization

Or

High school diploma / GED and 12 years of digital Marketing experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:

• Prior marketing and/or agency experience in healthcare.
• Relevant work experience handling digital media channels.
• Deep knowledge of data analysis and ability to use data to make recommendations and drive decisions.
• Experience working with media agencies and channel partners to build and optimize effective media plans
• Understanding of pharmaceutical regulatory requirements and the impact on consumer marketing strategies.
• Knowledge of medical/legal/regulatory submissions and review process.
• Ability to successfully run multiple projects and resources concurrently on time and on budget.
• Strong teammate, with the ability to work with a variety of personality types across a matrixed organization.
• Demonstrated self-starter with a desire to grow and expand marketing skills.
• Excellent written and verbal communication skills.
• Requires approximately 20% travel
• Strong self-starter, problem-solver, ability to lead others to meet multiple priorities and deadlines simultaneously in a cross-functional, team-based environment
• Innovative and practical thinking to deliver optimal experience for patients
• Commitment to an empowered and fun team culture

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

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Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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