Offer summary

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field., Experience in digital marketing, particularly in SEO, PPC, and social media., Familiarity with legal marketing regulations in Australia., Proficiency in using CRM tools like Smokeball for client management..

Key responsabilities:

Develop and execute digital marketing campaigns to generate leads.

Implement email marketing strategies for lead nurturing and client retention.

Create educational content about legal services and processes.

Track and analyze key performance metrics to improve marketing strategies.

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Job description

• Develop and execute digital marketing campaigns (SEO, PPC, social media, content marketing) to generate leads and convert them into appointments.

• Implement email marketing strategies to nurture leads and enhance client retention.

• Tailor marketing strategies for immigration, litigation, and commercial law in Australia while ensuring compliance with legal marketing regulations.

• Create educational content to inform potential clients about legal services and processes.

• Utilize Smokeball for client and case management, integrating marketing efforts with CRM features.

• Manage website content, blogs, and social media to establish the firm as a thought leader.

• Track and analyze key performance metrics (KPIs), providing actionable insights and reports for strategy improvements.

Required profile