Offer summary

Qualifications:

Experience creating content for paid social ads, preferably in beauty, fashion, or lifestyle., Strong understanding of digital advertising and performance metrics on platforms like Meta and YouTube., Ability to write clear and strategic content briefs for creative teams., Analytical mindset with experience in ad performance improvement..

Key responsabilities:

Write strategic briefs for video editors to guide content creation and enhance existing ads.

Review ad performance data and recommend creative updates to boost results.

Collaborate with designers and agencies to produce static ad content.

Conduct customer research using AI tools to gather insights for content strategy.

Job description

About Proppel

We connect LATAM talent with remote work opportunities in the most exciting companies worldwide.

If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help.

Our headquarters are in London, UK, and we're looking for top-tier talent in LATAM to support our clients.

What We're Looking For
Our client, a fast-growing beauty brand founded by an industry-renowned makeup artist, is seeking a Performance Content Creator to develop strategic content for paid social campaigns. This role is essential in crafting compelling creative that drives engagement and conversions across platforms like Meta, YouTube, and Pinterest.

Responsibilities

Write clear, strategic briefs for video editors to guide new content and improve existing ads.
Review ad performance data and suggest creative updates to improve results.
Work with designers and agencies to develop static ad content.
Help with customer research, using AI tools to gather insights.
Collaborate with the Senior Director of Creative Strategy to ensure content aligns with marketing goals.

Requirements

Experience creating content for paid social ads, ideally in beauty, fashion, or lifestyle.
Understanding of digital advertising and what makes ads perform well on Meta, YouTube, and other platforms.
Strong ability to write content briefs that help teams create effective ads.
Experience working with video editors, designers, and creative teams.
Analytical mindset with an eye for improving ad performance.

Nice to have

Experience using AI tools for research.
Background in working with agencies or managing multiple ad versions.
Knowledge of A/B testing and ad optimization strategies.

Benefits

USD Salary
100% Remote Work
10 days of Paid Time Off + US Holidays

Disclaimers

You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

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