Head of CRM (India)

We are an iGaming company with over three years of experience and a team of more than 1300+ specialists. 

Our achievements include 10+ major projects that are popular among our clients and successfully operate in Tier 1-3 countries.
The company attracts and values highly qualified specialists, which allows us to efficiently build processes and successfully expand our presence in new locations. 

Join the team that launches new projects in various markets and shapes the future of the iGaming industry.

In connection with the launch of a new project, we are looking for Head of CRM who will play a key role in establishing our CRM and setting up user communication.

Requirements:

•  Minimum 2 years of experience as a CRM Manager in iGaming or Gambling.

• Strong understanding of online casino and sportsbook platforms, as well as user behavior in the industry.

• Proficiency in Customer Journey Mapping (CJM) to design trigger-based and event-driven messaging.

• Experience with the Smartico CRM system.

• Skilled in using analytics tools to monitor and assess campaign effectiveness.

• Ability to segment customer databases, develop personalized offers, and design loyalty programs.

• Knowledge of A/B testing methodologies and data-driven optimization practices.

• Excellent communication skills for collaborating with cross-functional teams.
  

 Responsibilities:

• Develop and implement customer relationship management (CRM) strategies for Online Casino & Sportsbook aimed at retaining customers, increasing engagement, and boosting monetization.

• Create, plan, and execute marketing campaigns for segmenting and personalizing user interactions.

• Set up and optimize triggered and automated email, SMS, and push notifications for various user segments based on behavior and preferences.

• Analyze data on user behavior and activity on the platform to develop individualized offers, bonuses, and promotions.

• Work with analytics to evaluate the effectiveness of CRM campaigns and continuously improve strategies based on data.

• Optimize the customer journey, design loyalty programs, and develop personalized offers to retain VIP players.

• Collaborate with development, marketing, and analytics teams to meet CRM strategy goals and enhance customer experience.

• Conduct regular A/B testing of CRM campaigns to improve engagement and retention metrics.

• Monitor iGaming industry trends and apply best practices to develop competitive CRM strategies.

• Manage the CRM platform and tools for automating marketing activities, including setting up and segmenting customer databases.

Why you should join us:

• You will have the chance to influence the product and assemble a team that fits your vision.

• Absence of micromanagement, hierarchy; fast decision-making speed.

• Competitive salary and incentives for your contribution and result.

• Our main working schedule: 10:00 - 19:00 (UTC+2), fully remote plus coworking space payment worldwide.

• The opportunity to participate in the company's internal events: open negotiations and product meetings.

• Perks such as paid sick leave and vacations, plus additional day off in honor of your birthday.

As a team, we are constantly striving to be the best among our competitors! We offer a dynamic, forward-thinking work environment within a profitable company. We recognize that our specialists and managers are crucial to our success and are always ready to support their initiatives.

We are looking forward to receiving your CV!