Offer summary

Qualifications:

Minimum 2.5-5 years of experience in social media management and content creation., Strong proficiency in graphic design tools like Canva and Adobe Photoshop., Excellent communication skills in American English with a focus on cultural relevance., Experience in running Meta ad campaigns and audience segmentation..

Key responsabilities:

Develop and execute a content strategy across various social media platforms.

Ensure brand consistency and visual storytelling in all content.

Engage with the online community and foster discussions on African American cuisine.

Monitor performance analytics and optimize content strategies for better reach.

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Social Media & Digital Marketing Expertise – Minimum 2.5-5 years of experience in social media management, content creation, and brand marketing, with proven results in audience growth and engagement. Graphic Design & Video Editing – Strong proficiency in Canva, Adobe Photoshop, and video editing software to create high-quality social media visuals and reels. American English Proficiency – Excellent grammar, communication skills, and understanding of American English nuances to craft engaging, culturally relevant content. Cultural & Historical Knowledge – Deep understanding of African American history and the significance of soul food, ensuring authenticity in storytelling and community engagement. E-Commerce & Ad Campaign Experience – Hands-on experience running Meta ad campaigns, A/B testing, and audience segmentation to drive product sales and conversions. Strategic & Creative Thinking – Ability to develop innovative campaigns, think outside the box, and adapt content strategies based on data insights and industry trends.

Core responsibilities:

Content Creation & Strategy – Develop and execute a compelling content strategy across Instagram, Facebook, LinkedIn, and YouTube to showcase the significance of African American cuisine and its historical contributions. Brand Cohesion & Visual Storytelling – Ensure consistency in messaging, branding, and visual aesthetics across all social media platforms, aligning content with the website and brand identity. Community Engagement & Growth – Engage with followers, respond to comments, and build an active online community that fosters discussions on soul food history, culture, and recipes. E-Commerce & Product Promotion – Market and promote products from websites (jackets, knives, mugs, BBQ sauces, rubs, smokers, and aprons) through creative campaigns, reels, and influencer collaborations. Historical & Cultural Storytelling – Educate audiences on the African American culinary legacy through well-researched posts, videos, and interactive content that preserves and honors its impact on American cuisine. Performance Tracking & Optimization – Monitor analytics, track engagement rates, and refine content strategies to increase social media reach and drive traffic to the website.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!

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