Offer summary

Qualifications:

Proven experience in social media marketing, particularly in the beauty or wellness industry., Excellent written and verbal communication skills in English, adaptable for various platforms., Advanced proficiency in managing multiple social media platforms, especially Instagram and Facebook., Strong analytical skills with experience in creating and interpreting social media performance reports..

Key responsabilities:

Develop and execute innovative social media strategies to increase brand awareness and client engagement.

Create compelling content that showcases spa treatments and laser technology, including before-and-after photos.

Respond promptly to customer inquiries across social media channels and via email.

Generate and analyze reports on social media metrics to provide actionable insights for improvement.

Job description

This is a remote position.

Schedule:

7 AM to 11 AM Monday to Friday or Tuesday to Saturday

Client Timezone: Philippine Time Zone

Client Overview

Join a thriving beauty industry business that operates a luxurious day spa and an innovative laser machine sales company. This dual-focus enterprise is dedicated to providing top-tier beauty treatments while also supplying cutting-edge technology to other spa businesses. With a commitment to excellence and a passion for customer satisfaction, this company is poised for growth and seeking a talented individual to elevate their digital presence.

Job Description

We’re seeking a creative and results-driven Social Media Specialist to manage and grow our online presence across multiple platforms. In this exciting role, you’ll have the unique opportunity to promote both our high-end day spa services and our state-of-the-art laser machine sales. You’ll be responsible for crafting engaging content, implementing strategic marketing campaigns, and driving client engagement to boost bookings and sales. This position offers a perfect blend of creativity and analytics, allowing you to showcase your social media expertise while contributing directly to the company’s growth and success.

Responsibilities

Develop and execute innovative social media strategies for Facebook, Instagram, LinkedIn, and TikTok to increase brand awareness and client engagement
Create compelling, platform-specific content that showcases our spa treatments and laser technology, including daily posts of before-and-after treatment photos
Respond promptly and professionally to customer inquiries across all social media channels and via email
Implement effective follow-up strategies with potential clients, maintaining a friendly and non-pushy approach
Utilize AI tools to enhance content creation, optimize posting schedules, and improve overall social media performance
Generate and analyze comprehensive reports on social media metrics, providing actionable insights to drive continuous improvement
Collaborate closely with the business owner to align social media efforts with overall marketing objectives and business goals
Stay abreast of the latest social media trends and best practices, particularly in the beauty and wellness industry

Requirements

Proven experience in social media marketing, with a strong portfolio showcasing work in the beauty or wellness industry
Excellent written and verbal communication skills in English, with the ability to adapt tone for different platforms and audiences
Advanced proficiency in managing multiple social media platforms, especially Instagram and Facebook
Demonstrated knowledge of social media best practices, including effective hashtag strategies and engagement techniques
Familiarity with AI tools and their application in social media marketing, with a willingness to continually learn and adapt to new technologies
Strong analytical skills and experience in creating and interpreting social media performance reports
Ability to work independently and manage time effectively in a part-time, remote setting
Passion for the beauty industry and a keen eye for aesthetically pleasing content
Experience with photo editing and graphic design software is a plus