Marketing Manager, Demand Generation

About CDI

The Constructive Dialogue Institute (CDI) is a non-partisan, non-profit organization that works to heal the deep divisions tearing our country apart. We build educational tools to transform college campuses into inclusive learning environments that support dialogue across differences. To achieve this, CDI translates cutting-edge behavioral science research into practical, evidence-based tools that are scalable for campus leaders, administrators, faculty, staff, and students. While our tools are primarily designed for higher education, they are also used in workplaces and high schools. CDI was co-founded by psychologist Jonathan Haidt, the bestselling author of The Righteous Mind and The Coddling of the American Mind.

CDI is at a pivotal moment of growth, having more than doubled the number of partners we work with in 2024, and with plans to double our reach again in 2025. As an emerging thought leader in bridge-building and dialogue, we’re excited to carry this momentum forward, broadening our reach to empower even more learners to engage constructively across differences.

About this role

CDI is hiring for a Demand Generation Marketing Manager. The Marketing Manager’s primary responsibility will be to generate higher ed leads across our marketing channels, including our website, LinkedIn, whitepapers, webinars, and events. The ideal candidate has experience in planning and executing comprehensive marketing campaigns, creating compelling marketing content, and managing social media strategies. They will be responsible for helping establish processes and metrics to measure the effectiveness of our lead-generation activities across the funnel. They will also be responsible for managing relationships with outside marketing vendors, as needed. This role will report to the Director of Communications. They will collaborate closely with internal teams to ensure that we are leveraging our thought leadership and maximizing our early and mid-lead gen funnel while upholding our brand identity.

Responsibilities

Campaign & Content Execution

• Plan and Execute Marketing Campaigns: Collaborate with internal teams to source subject-matter expertise and develop campaigns via webinars, email marketing, events, whitepapers, and the like.

• Content Development: Oversee content production for newsletters, partner communications, social media, and our website. Create derivative content from our thought leadership long-form content that can be bite-sized and utilized in our marketing campaigns.

• Email Marketing: Manage and optimize email campaigns, measuring and maximizing click-through and conversion rates.

• Social Media Management: Lead the strategy and execution of social media activity to increase engagement, expand our online community, and elevate CDI’s digital presence.

• Event Management: Lead our event strategy, including selection, negotiation, and planning of events, in coordination with our internal teams, to maximize our paid and unpaid engagement opportunities (booths, pre-set meetings, dinners, etc.)

• Field Enablement: Support the Partnerships (Sales) team as they pursue prospects, including collateral needs, account-based marketing approaches, etc.

Analytics, Metrics & Lead Management

• Maintain data sources related to marketing, including owning the data quality in HubSpot, and other auxiliary sources that may be utilized.

• Track and analyze marketing performance across all channels, including SEO, ROI, lead generation, and conversion metrics. Adjust strategies based on insights to maximize effectiveness.

• Collaborate with CDI's internal Partnerships (Sales) team to build a lead generation strategy, leveraging HubSpot to track marketing leads and conversions. Ensure marketing efforts are optimized for alignment with sales goals.